Deerfields Mall announces Ramadan campaigns


June 6, 2017 | By RetailME Bureau

This Ramadan Abu Dhabi’s Deerfields Mall – the flagship project of venture capital firm Mubarak and Brothers Investments (MBI) – is supporting the charity campaign ‘For your sake, Somalia’, launched by Emirates Red Crescent with Dubai Municipality, which aims to raise AED500 million this year towards humanitarian aid for the famine-hit country.

Shoppers at Deerfields Mall are being encouraged to donate cash, clothes and more – newly purchased or unused, including dry food, homeware, footwear, body care products, children’s essentials – this holy month to help people in need. Collection points will be based in front of Carrefour on level 2 of the mall.

“As Somalia experiences its worst drought in 25 years, more than 6.2 million people are without food and water. This Ramadan, we are inviting our community to help make this humanitarian effort a success by donating new or unused goods to help Somalis in their time of need,” says Matthew Reay, director asset management, Deerfields Mall.

Patisserie La Brioche is also taking part in the initiative. For each French pastry sold at its Deerfields Mall branch, it will donate AED1 to Emirates Red Crescent. Alternatively, cash donations can be made at boxes located at AutoSpa and Deerfields Nursery in Khalifa City A and at Saraydan Café located at Deerfields Mall.

In addition, Deerfields Mall is also helping people closer to home by teaming up with Abu Dhabi Blood Bank in association with Burjeel Medical Centre. Blood donations decrease by more than 30% during Ramadan, yet demand remains high year-round.

“Keeping blood banks well stocked is a perennial challenge as donations have a very short shelf life. We are delighted to team up with Deerfields Mall and Abu Dhabi Blood Bank to promote this valuable activity and educate customers on the importance of blood donation during this auspicious month,” adds Dr Ramana Jagarlamudi, head of operations, Burjeel Medical Centre.

Blood donations will take place at mobile blood banks, which will be parked outside the mall’s main entrance.

In keeping with the holy month, Deerfields Mall will feature a traditional Ramadan night souk. A light show will be staged at its entrance and the building will be decked in festive decorations. Iftar refreshments including dates and water will be offered to all.

“As a community mall, we value people of our community and as a gesture, Deerfields Mall has delivered 10kg date boxes with compliments to 300 households within its vicinity,” shares Reay.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau




Download Images RetailME Magazine