Deerfields Mall announces Ramadan campaigns

June 6, 2017 | By RetailME Bureau

This Ramadan Abu Dhabi’s Deerfields Mall – the flagship project of venture capital firm Mubarak and Brothers Investments (MBI) – is supporting the charity campaign ‘For your sake, Somalia’, launched by Emirates Red Crescent with Dubai Municipality, which aims to raise AED500 million this year towards humanitarian aid for the famine-hit country.

Shoppers at Deerfields Mall are being encouraged to donate cash, clothes and more – newly purchased or unused, including dry food, homeware, footwear, body care products, children’s essentials – this holy month to help people in need. Collection points will be based in front of Carrefour on level 2 of the mall.

“As Somalia experiences its worst drought in 25 years, more than 6.2 million people are without food and water. This Ramadan, we are inviting our community to help make this humanitarian effort a success by donating new or unused goods to help Somalis in their time of need,” says Matthew Reay, director asset management, Deerfields Mall.

Patisserie La Brioche is also taking part in the initiative. For each French pastry sold at its Deerfields Mall branch, it will donate AED1 to Emirates Red Crescent. Alternatively, cash donations can be made at boxes located at AutoSpa and Deerfields Nursery in Khalifa City A and at Saraydan Café located at Deerfields Mall.

In addition, Deerfields Mall is also helping people closer to home by teaming up with Abu Dhabi Blood Bank in association with Burjeel Medical Centre. Blood donations decrease by more than 30% during Ramadan, yet demand remains high year-round.

“Keeping blood banks well stocked is a perennial challenge as donations have a very short shelf life. We are delighted to team up with Deerfields Mall and Abu Dhabi Blood Bank to promote this valuable activity and educate customers on the importance of blood donation during this auspicious month,” adds Dr Ramana Jagarlamudi, head of operations, Burjeel Medical Centre.

Blood donations will take place at mobile blood banks, which will be parked outside the mall’s main entrance.

In keeping with the holy month, Deerfields Mall will feature a traditional Ramadan night souk. A light show will be staged at its entrance and the building will be decked in festive decorations. Iftar refreshments including dates and water will be offered to all.

“As a community mall, we value people of our community and as a gesture, Deerfields Mall has delivered 10kg date boxes with compliments to 300 households within its vicinity,” shares Reay.



Previous Article Next Article



Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau
Food Tech Valley partners with Tradeling to boost UAE’s food ecosystem

UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness 

Continue Reading

November 17, 2022 | By RetailME Bureau
Lulu Hypermarket to open in The Dubai Mall in 2023

Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in 

Continue Reading

November 10, 2022 | By Rupkatha B
Beyond Meat’s Q3 2022 results “disappointing”

Plant-based meat brand Beyond Meat’s financial results for the third quarter of 

Continue Reading

November 10, 2022 | By RetailME Bureau
Barakat unveils new biodegradable packaging

UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire 

Continue Reading

October 27, 2022 | By RetailME Bureau
Pure Harvest CEO Sky Kurtz

UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of 

Continue Reading

October 27, 2022 | By RetailME Bureau
Carrefour signed up as anchor tenant for Midtown Project

Carrefour, owned and operated by Majid Al Futtaim – Retail in the 

Continue Reading

October 27, 2022 | By RetailME Bureau
Grandiose Supermarket announces country-wide expansion plans

Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in 

Continue Reading

October 26, 2022 | By Rupkatha B
100 years of Valrhona

The Valrhona journey began 100 years ago with a cocoa bean. Since 

Continue Reading

October 24, 2022 | By Justina Eitzinger
On-demand grocery delivery in 15 mins

Deliveroo UAE has announced the expansion of its rapid grocery delivery service 

Continue Reading

October 24, 2022 | By RetailME Bureau
Mariam bint Mohammed Almheiri, Minister of Climate Change and Environment

The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE 

Continue Reading

October 17, 2022 | By RetailME Bureau

Abu Dhabi-based leading supermarket chain Lulu Group has appointed investment bankers Moelis 

Continue Reading

October 13, 2022 | By RetailME Bureau

Download Images RetailME Magazine