DED launches website and app to facilitate daily shopping


July 17, 2013 | By RetailME Bureau

The Department of Economic Development (DED) in Dubai has launched a website and smart phone application (app) to make daily shopping easier for consumers. The website www.sallety.ae will enable consumers to browse through shelves of leading hypermarkets and stores in Dubai, compare brands and prices and make their purchase decisions.

The Sallety website and app lists all major hypermarkets and their merchandise and provides updates on mall-wide and store-wise promotions and offers. It allows consumers to search by their preferred brand, price or outlet to find all options available and add items to their shopping carts online to find the net price of goods purchased. Furthermore, Sallety provides options to submit consumer complaints online.

“The Department of Economic Development is looking at all possible service channels where we can integrate smart technology to enhance customer convenience in line with the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE vice president and prime minister and ruler of Dubai, to transform Dubai into an innovative m-Government. Sallety.ae will complement our efforts in this direction,” says Sami Al Qamzi, director general, DED.

“Since the UAE has a high broadband and smart phone penetration rate, Sallety.ae will be a handy shopping option for a significant section of the resident population. The website and app helps cut down on the time people spend for shopping grocery and other essential stuff. More important is the convenient and transparent way of shopping it offers to the price-conscious consumer. Both retailers and consumers will benefit from the new website and app,” adds Omar Bushahab, CEO, commercial compliance and consumer protection (CCCP) sector in DED.

DED has announced that CCCP will work with the retail outlets listed on Sallety.ae to update all information available on the website, including the prices of items, every week and provide accurate information to consumers. More outlets and items will also be added in due course to make the website as comprehensive as possible.

“Our objective is to make Sallety.ae a one-stop shop and virtual mall that fully respect and protect consumer rights, including their right to information and freedom of choice. Consumers now have the privilege of having all required information related to their daily shopping on their fingertips,” says Bushahab.

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