Decathlon moves towards frictionless retail with MishiPay

RetailME Bureau

Global sports retailer, Decathlon will deploy British start-up MishiPay’s mobile self-checkout solution across all its stores in the Netherlands, starting with stores in Rotterdam Alexandrium and Eindhoven. With Decathlon Scan & Go, customers can simply scan and pay for items using their smartphone, automatically disabling the RFID security tag to leave them free to exit the store without any need to queue or wait at the checkout.

Decathlon has committed to creating a frictionless customer experience by utilising the smartphone technology that its customers already carry to bring the best of the online shopping experience to in its offline stores.

“Innovation is at the heart of what powers Decathlon. We are always looking for exciting new ways to improve the experience of our customers and to remove friction from their in-store journey. MishiPay’s mobile self-checkout solution has been implemented very quickly and is easily scalable, and our customers are going to love using it,” says Sybe De Graaf, CTO, Decathlon.

“Decathlon and MishiPay share a common belief; that shopping in stores should be enjoyable for customers. Decathlon’s stores are already amongst the most exciting, customer-centric stores on the high street, and implementing our technology within them reiterates their dedication to improving the physical store experience. The solution we have built for Decathlon gives their customers the opportunity to experience frictionless shopping, and we are excited to see it rolled out across the Netherlands,” adds Mustafa Khanwala, founder & CEO, MishiPay.

MishiPay’s innovative mobile self-checkout system offers a solution that can be integrated seamlessly into the existing payment and security systems of retailers, creating a market-leading customer experience that also liberates staff from the checkouts to add real value to the customer journey on the shop floor.