DDF donates AED3mn to the Ramadan ‘Reading Nation’ campaign

June 15, 2016 | By RetailME Bureau

The Dubai Duty Free (DDF) has donated AED3 million towards the Ramadan ‘Reading Nation’ campaign, launched by HH Sheikh Mohammed bin Rashid Al Maktoum, vice president and prime minister of the UAE and ruler of Dubai. The Ramadan Reading Nation campaign is aimed at providing five million books for children in refugee camps and students in under-privileged schools across the world.

DDF executive vice chairman and CEO Colm McLoughlin presented the cheque to Tariq Al Gurg, CEO of Dubai Cares at DDF headquarters in Ramoul.

“This first-of-its-kind Ramadan campaign complements the previous initiatives launched by His Highness Sheikh Mohammed over the past years and conveys a message of benevolence and peace from the UAE to the world during the holy month of Ramadan. We are honoured to partner with this campaign in line with our commitment to social responsibility principles that contribute to the UAE’s goal of extending a helping hand to those less fortunate – no matter where they live and who they may be,” says McLoughlin.

The Reading Nation campaign will continue until the 19th day of Ramadan, which coincides with the Emirati Humanitarian Work Day and the anniversary of Sheikh Zayed bin Sultan Al Nahyan. The campaign will see two million books to be provided to children and students in refugee camps, with 2,000 libraries to be built around the Islamic world. The libraries will also be provided with two million books. In addition, the campaign will support the foreign educational programme of the Emirati Humanitarian Organisations by donating a further one million books to this cause.



Previous Article Next Article


UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau

Download Images RetailME Magazine