Italian jewellery brand Damiani revealed its finest collection of jewellery in Dubai Duty Free (DDF) located at Terminal 3 – Concourse B in Dubai International Airport.
Founded in 1924, Damiani is recognised worldwide as a symbol of fine jewellery handmade in Italy and is led today by the third generation of the founder’s family.
The Damiani store at DDF welcomes visitors to a truly inviting atmosphere. The setting with its dark tones and elegant details are accentuated by purple, gold, blue and white colours that reflect the new exhibiting concept.
The collections include Belle Époque, D. Icon, D. Side, Eden and Spicchi di Luna, which are all showcased in a sequence of displays and counters.
The opening at DDF further strengthens Damiani’s international expansion strategy in the travel retail sector. Damiani is already present at the airports of Malpensa, Fiumicino, Beijing and Moscow but its goal is to be positioned in the busiest luxury tourism airport hubs that also serves business travellers.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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