The UAE-based footwear label CZAR recently launched a line for women. Founded by banker turned designer Sundeep Sen in 2016, CZAR started as a footwear brand targeted at men.
Upon demand, Sen decided to release the women’s line keeping CZAR’s main attribute as the men’s, which is to incorporate price, quality, style and comfort all in one.
“The approach to designing the women’s line does require more attention as it is a tougher and longer process to produce. It is not just about how the shoes will look. The production process for the women’s blocks is tougher as compared to men’s. The entire shoe is handmade, hand cut blocks and hand embroidered on fabric, in raw silk and/or velvet. The women’s pair of heels takes over eight days to make,” Sen explains.
CZAR’s women’s line is niche. The embroidery is heavy and customisable in different colours. Sen makes sure that the embroidered shoes have a certain theme, to keep it unique but still wearable to compliment any type of outfit. The strong embellishments on the women’s line are CZAR’s trademark.
Made in limited quantities per style to maintain uniqueness, CZAR’s ready-to-wear collection features a variety of casual options all the way through to the perfect pair of dress shoes for fancy black-tie soirees. The collection is bold, rich and colourful, comprising palette of black, white, red, cork and high gloss, featuring luxurious uppers in velvet and heavy embroidery. These shoes are customisable from colour, to size, shape and even heel options, according to customer preference.
The first two days of the 25th edition of Beautyworld Middle EastOctober 6, 2021 | By RetailME Bureau
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
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