As part of our beauty special edition, we spoke to home-grown brand Plethora that renders the niche fragrance landscape in the region even more exciting with its highly exclusive range of perfumes.
There are the likes of Paris Gallery of course, but Plethora CEO, Adel Hamdan noticed a gap in the market for mono-brand niche fragrance concepts. Therein began Hamdan’s entrepreneurial journey. He wanted to create a perfume house with a great collection of exclusive and niche fragrances of fantastic quality.
“It had to be a space catering for perfume connoisseurs in this region,” he emphasises. That was the starting point of Plethora, which means abundance. And abundant it is in its rich fragrance portfolio. Along with its own perfume lines Plethora and Salas, some of the key brands it distributes include Roja Parfums from the UK created by fragrance historian and specialist Roja Dove.
“Roja has maintained a highly exclusive positioning across the world – available at Harrods and Selfridges in the UK and Russia. We wanted to distribute the brand through Plethora in the region,” Hamdan shares. Currently, there are three exclusive Roja Parfums boutiques in the region – in Oman, Bahrain and most recently at The Dubai Mall in the UAE.
That aside, there are six Plethora boutiques in the UAE. “We are continually evaluating new locations wherever we see demand, such as Yas Mall in Abu Dhabi and an excellent location Ras Al Khaimah. Besides, we distribute some of our brands in the GCC. We have seen significant demand for our products in Saudi Arabia and Kuwait. We see many Saudi customers visiting our UAE stores. It drove us to take Plethora to KSA soon, possibly within the next 12 months. We would also like to build our online platform to support offline expansion. We are contemplating moving our manufacturing unit for our in-house fragrance line to France,” reveals Hamdan.
Read the full story in our June edition.
According to a report by the United Nations, the fashion industry accountsFebruary 18, 2021 | By Shruthi Nair
The jewellery making industry has been under tremendous scrutiny over the yearsFebruary 11, 2021 | By Shruthi Nair
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
Homegrown, organic and plant milk company, Koita has announced its expansion into
Tighter restrictions on hotels, restaurants, shopping malls and entertainment venues on account of
All hotels and restaurants have been directed to temporarily hold entertainment activities
The new Dubai Gold Souk is “very much on track”, according to
Gone are the days of traditional brick-and-mortar as well as purely e-commerce
The Dubai Gold & Jewellery Group’s ongoing jewellery campaign, held in association
Retail Abu Dhabi, the retail platform of the Department of Culture and
Gulf Marketing Group (GMG) is gearing up for a continued surge in
UAE-based Emaar Malls have announced the resignation of its CEO, Rajiv Suri
The Lumière Co, a new e-commerce platform, has launched to offer young
Nakheel Malls, the retail arm of master developer Nakheel, has launched its
Serena Marketplace, a new community shopping and service centre for the Mediterranean-themed