Consumers likely to pay 20% more on health & hygiene


June 9, 2019 | By RetailME Bureau

The health & hygiene industry has witnessed a rise in overall emotional connection with consumers this year, rising three ranks from number 11 to 8, out of 15 industries. Consumers are more likely to pay 20% more for health and hygiene products, as indicated by New York-based brand intimacy agency, MBLM’s 2019 Brand Intimacy Report.

According to the report, Nivea ranked number 1 for the first time ever, with Pantene coming in at 2 and Colgate at 3, pushing previous star performers Dove and Gillette much further down the list. Dettol, Vaseline, J&J, Oral B, Dove, L’Oreal and Gillette rounded out the Top 10, in that order.

Among female users, the health & hygiene industry ranked as the 6th most intimate industry and 13th for males, showing a divide in importance of the industry to each gender. Nivea performed particularly well with women and the 35- to 64-year-old demographic, two key demographics for the industry. While Pantene ranked at number 1 for millennials, Vaseline ranked at number 1 for male users. Nivea replaced Dove as the number 1 brand among high-income users.

“On average, brands in this industry create emotional connections with one out of every two of its consumers almost immediately,” said William Shintani, managing partner of MBLM. The report states that 44% of users registered an immediate emotional connection with health & hygiene brands. “This insight suggests brands in the category should find ways to connect quickly with their consumers and continue to focus on building strong bonds,” Shintani added.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /



Lulu Group International recently introduced the world’s first AI-powered Food Delivery Robot 

Continue Reading

May 9, 2022 | By Shruthi Nair

Eid Al-Fitr is an occasion to gather with your friends and family 

Continue Reading

April 29, 2022 | By Zubina Ahmed

Leading retailer LuLu Group further strengthened its presence in the Emirate of 

Continue Reading

April 28, 2022 | By RetailME Bureau

Jones the Grocer, the Australian gourmet grocer and café chain, announces further 

Continue Reading

April 28, 2022 | By RetailME Bureau

What is a perfect healthy snack for Ramadan? An assortment of  dried 

Continue Reading

April 14, 2022 | By Zubina Ahmed

With Ramadan almost at it’s first week, we are wondering where can 

Continue Reading

April 6, 2022 | By Zubina Ahmed

In spirit of the holy month, Amazon announced that it will contribute 

Continue Reading

April 5, 2022 | By RetailME Bureau

As consumer behaviour is changing and the demand for delivery is expanding, 

Continue Reading

March 30, 2022 | By Zubina Ahmed

As part of the ‘Gift an Iftar’ campaign, Festival Plaza, part of 

Continue Reading

March 30, 2022 | By RetailME Bureau

The Michelin Guide, a book published by the French tyre company that 

Continue Reading

March 30, 2022 | By RetailME Bureau

As the UAE eases pandemic restrictions and encourages the renewal of business 

Continue Reading

March 29, 2022 | By RetailME Bureau

Papa John’s International, Inc. has announced a new partnership with ENOC Group 

Continue Reading

March 29, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine