Club Social returns to Abu Dhabi for the second edition

RetailME Bureau

The second edition of Club Social, a beach festival on Yas Island in Abu Dhabi conceptualised by BRAG, will take place on March 29 & 30.

Club Social is created by events specialist BRAG in partnership with Yas Island, Live Nation and the Department of Culture and Tourism – Abu Dhabi. The 2019 edition of Club Social will include an immersive programme of live music, beach sports, retail pop-ups, food concepts and entertainment suited for families and millennials throughout the two-day event.

“Club Social at Yas Island is the ideal place to create memories through beach entertainment, new food, music, fitness and art installation concepts – come play, discover and get away from your weekday routine in a destination brimming with visuals ready to be snapped, shared and liked,” says Ramzi Nakad, co-founder of events organiser BRAG.

“We have completely revamped the look and feel of the festival based on feedback from our thousands of guests in 2018, with new family fun in the daytime, complemented by more mature nightlife offerings, to make this a compelling experience for the entire weekend,” he adds.

“In its second edition, Club Social is a vital new element of Abu Dhabi’s event calendar, bringing creativity, colour and community engagement to the capital,” adds Matthew Ross from Abu Dhabi’s Department of Culture and Tourism. “We are delighted to endorse Club Social as a compelling complement to our new Engine Week initiative.”

Setting the hottest social media trends in dining, foodie pop-ups will bring new flavours to Club Social, including much loved New York institution Clinton Street Bakery, home-grown healthy concept Balance, Dubai-born pizzeria C’est Cheesee, rolled ice-cream from JAM and Abu Dhabi-born, Manhattan-conceived café Coffee Architecture, which is all about minimalist design.

Beachside retail therapy will be courtesy of fashion labels VICE Jewellery, Wild Wood, Artisan & Monkey, Nomadic State of Mind and The Gentleman’s Community.

For families looking to be creative, there will be art workshops for kids and Blank Canvas Community will cater to visitors’ creative urges with a beach-inspired installation. There will be enough activities for the fitness buffs.

Among Club Social’s new zones for 2019 will be the Kids’ Teepee Park, Hammock Hang-out, Fish Market and ‘sandcastle row’, showcasing some impressive beachside building.