Cinépolis Gulf expands strategically


July 29, 2019 | By Rupkatha B

Founded in Mexico, global cinema chain Cinépolis currently operates more than 657 cinema complexes, offering over 1,125,000 seats across 17 countries worldwide. In 2018, Cinépolis forayed into the GCC in partnership with Dubai-based retail conglomerate Al Tayer Group.

Currently, there is one Cinépolis theatre in Bahrain, four planned for Oman with one operational. One is set to launch in Meydan One in Dubai next year. In Saudi Arabia, it is a three-way partnership between Cinépolis, Al Tayer Group and Al Hokair Group.

The cinema chain has significant expansion plans in the GCC. “We will expand our footprint in Bahrain, Oman, the UAE and Saudi Arabia,” confirmed Ashish Shukla, CEO, Cinépolis Gulf. “Cinépolis launched in Bahrain followed by Oman. In both locations, the cinemas continue to grow steadily and strongly due to the product and service excellence. The next two markets for expansion are the UAE and Saudi Arabia. We are also evaluating the feasibility of expanding into some other markets within the Middle East.”

Cinépolis takes a strategic approach to selecting locations. In Bahrain, for example, Cinépolis is located at the Atrium Mall in Al Janabiyah, Sar that lies at the Bahrain-Saudi causeway. “It is a nascent catchment with no other cinemas in the northern governorate,” Shukla explained. “The theatre, in addition to the neighbourhood residents, also sees a lot of Saudi visitors over the weekends.”

Having that said, he pointed out that Cinépolis is pragmatic about every opening. “At Cinépolis, we are agnostic to locations; whichever project takes off first we are open to launching the theatres there. In the GCC, Bahrain led the pack. Our second theatre in the GCC opened at Landmark Group’s Oasis Mall in Sohar. The strategy for the UAE is quite different, where we will launch a flagship location first. The plan is to open three-to-five locations in the UAE. However, over time, a greater number of theatres are planned for Saudi Arabia, a nascent market for cinemas.”

Within the next two years, Cinépolis plans to open 150 screens; initially skewed towards Bahrain, Oman and the UAE, although towards the latter half Saudi Arabia will dominate.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /


Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau
Koita

Homegrown, organic and plant milk company, Koita has announced its expansion into 

Continue Reading

December 9, 2020 | By RetailME Bureau
Middle East's vegan revolution

Today’s on-demand streaming services are ripe with docu-series and explainer videos on 

Continue Reading

December 3, 2020 | By Shruthi Nair




Download Images RetailME Magazine