Cinépolis Gulf expands strategically


July 29, 2019 | By Rupkatha B

Founded in Mexico, global cinema chain Cinépolis currently operates more than 657 cinema complexes, offering over 1,125,000 seats across 17 countries worldwide. In 2018, Cinépolis forayed into the GCC in partnership with Dubai-based retail conglomerate Al Tayer Group.

Currently, there is one Cinépolis theatre in Bahrain, four planned for Oman with one operational. One is set to launch in Meydan One in Dubai next year. In Saudi Arabia, it is a three-way partnership between Cinépolis, Al Tayer Group and Al Hokair Group.

The cinema chain has significant expansion plans in the GCC. “We will expand our footprint in Bahrain, Oman, the UAE and Saudi Arabia,” confirmed Ashish Shukla, CEO, Cinépolis Gulf. “Cinépolis launched in Bahrain followed by Oman. In both locations, the cinemas continue to grow steadily and strongly due to the product and service excellence. The next two markets for expansion are the UAE and Saudi Arabia. We are also evaluating the feasibility of expanding into some other markets within the Middle East.”

Cinépolis takes a strategic approach to selecting locations. In Bahrain, for example, Cinépolis is located at the Atrium Mall in Al Janabiyah, Sar that lies at the Bahrain-Saudi causeway. “It is a nascent catchment with no other cinemas in the northern governorate,” Shukla explained. “The theatre, in addition to the neighbourhood residents, also sees a lot of Saudi visitors over the weekends.”

Having that said, he pointed out that Cinépolis is pragmatic about every opening. “At Cinépolis, we are agnostic to locations; whichever project takes off first we are open to launching the theatres there. In the GCC, Bahrain led the pack. Our second theatre in the GCC opened at Landmark Group’s Oasis Mall in Sohar. The strategy for the UAE is quite different, where we will launch a flagship location first. The plan is to open three-to-five locations in the UAE. However, over time, a greater number of theatres are planned for Saudi Arabia, a nascent market for cinemas.”

Within the next two years, Cinépolis plans to open 150 screens; initially skewed towards Bahrain, Oman and the UAE, although towards the latter half Saudi Arabia will dominate.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto




Download Images RetailME Magazine