Centrepoint rolls out expansion plans

RetailME Bureau

Retail conglomerate, Landmark Group’s fashion retailer Centrepoint plans to open 18 new stores across the GCC by June 2020, taking the brand’s consolidated store count in the region to over 160. The new developments include the recently opened store in Mall of Muscat, launch of the first Centrepoint store in Oasis Mall Sharjah, followed by the latest store now open in Al Ahsa Mall, Dammam.

Currently, Centrepoint operates 144 stores across 7 countries. The expansion is expected to increase the retail space to 6.7 million sqft, making Centrepoint one of the largest fashion destinations in the region.

The growth and expansion of the brand is part of Landmark Group’s strategy to further invest in the brand’s presence and bolster its foothold in the region by bringing new approaches and technologies to retail in the region. Home to four of the group’s brands – Babyshop, Splash, Lifestyle and SHOEMART, Centrepoint is constantly evolving as a family shopping destination in the region, dedicated to offering customers a shopping experience that is convenient and brings them the value they are looking for.

In order to cater to the growing consumer demands and enhance overall in-store experience, the newly designed ‘Stores of the Future’ will include offerings that deliver a seamless omni-channel retail experience for customers. This will include improved store formats employing the latest technology to create a truly interactive shopping experience.

“We always put customers at the heart of what we do. The retail landscape has seen a tremendous change in the last few years with technology changing the way customers shop. Centrepoint is committed to serving customers in a changing retail environment, leveraging new technology,” says Simon Smith, COO, Centrepoint. “We’re constantly innovating to meet the aspirations of the new generation of shoppers, who are digitally savvy and seek innovative retail choices. Our ‘Stores of the Future’ will combine features of both online and in-store shopping to offer a seamless and convenient shopping experience. It is also a testament to the Group’s omni-channel commitment, serving millions of customers in the region through both online and offline channels.”