Japanese brand Casio has officially inaugurated its classy shop-in-shop format at Concepts store at City Walk in Dubai, launching its G-Shock x Stash limited-edition watch. The newly opened G-Shock in Concepts store is Casio’s third globally, with the first two being located in the US.
The new GA-100ST-2A watch, which features original splash pattern and unique spray can packaging, is the result of collaboration between Casio and legendary New York street artist Stash, who is now widely regarded as an innovator in the world of urban design. Stash’s fascination with the urban environment is evident in his perfectly executed photographic work, which features a combination of city motifs alongside the latest lighting and printing techniques.
The exclusively designed timepiece boasts a black-on-black print of aerosol caps on the band and case, over which a blue splash pattern was applied. Featuring Stash’s unique logo, the GA-100 model is equipped with the shock and magnetic resistant and 200M water resistant structure that G-Shock is renowned for.
The one-of-a-kind watch also has an auto LED light; world time (48 cities + UTC); five daily alarms with one snooze; 1/1000-second stopwatch; a speed indicator; countdown timer; and 12/24 hour formats – all in a 51.2mm case.
“We are excited to welcome all our patrons from the region to our newly opened shop in Concepts Dubai. This is another milestone in our efforts to enhance customer experience by creating a space that will appeal to the taste of our clientele. Additionally, we took the opportunity to officially unveil G-Shock x Stash limited-edition watch in collaboration with renowned street artist Stash. Our partnership has led to creation of this stylish timepiece that reflects our commitment to the highest standards of excellence and quality,” says Koji Naka, managing director, Casio Middle East FZE.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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