Carrefour partners with Nestlé for ‘Healthier Kids’ initiative


April 24, 2019 | By RetailME Bureau

Carrefour in partnership Nestlé is encouraging children to “Adopt a Fruit, Adopt a Vegetable” at its flagship locations across the UAE. This is part of their Healthier Kids initiative, which aims to help 50 million children lead healthier lives by 2030.

Mascots representing different fruits and vegetables will be touring 12 Carrefour stores in the seven Emirates over different weekends, helping bring to life various characters created out of fruits and vegetables with names and key benefits of each presented in a fun and appealing manner.

Parents will be offered one stamp for each fruit or vegetable their children try, which they can then redeem, thereby educating helps children on healthy eating habits.

“At Carrefour we understand our customers’ purchasing habits and preferences. We already know that our UAE customers are becoming more health conscious and the success of our related offering like our Healthy Kitchen concept has supported this. However, we still have a long way to go to embed healthy snacking habits across all residents and, as research tells us that a positive mind set towards, and enjoyment in, healthy eating starts in childhood. That’s why we are delighted to partner with Nestlé in this important initiative by providing a space for our nation’s children to explore fruit and vegetables in a way that is a fun and rewarding experience for them,” says Hani Weiss, CEO of Majid Al Futtaim Retail that operates Carrefour in 15 markets in the region.

“Evidence from our various research indicates that children will adopt healthier eating habits if educated about nutritious food options and inspired how to choose for themselves,” adds Yves Manghardt, chairman and CEO at Nestlé Middle East. “We are committed to supporting parents in their quest to promote healthy diet and lifestyle for their children and make healthy food the fun and the first choice for them. We also know very well that we can only materialise such an ambitious commitment through multi-sectoral partnerships.”

“According to the World Obesity Federation, child obesity will continue to rise in the UAE, affecting 14.62% of its ‘20 years and under’ population by 2020, up from 12.4% in 2013,” shares Dr. Wafaa Ayesh, director of the Clinical Nutrition Department at the Dubai Health Authority. “It is one of the top 10 health priorities in the region considering its implication on other related health issues, including rising rates of diabetes and prediabetes, hyperlipidemia, hypertension and overall cardiovascular health.”

One of Nestlé Middle East’s key published commitments to society is to provide nutritionally sound products designed for children, which has translated since 2015 in the launch of more than 30 such products in the region.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau
Food Tech Valley partners with Tradeling to boost UAE’s food ecosystem

UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness 

Continue Reading

November 17, 2022 | By RetailME Bureau
Lulu Hypermarket to open in The Dubai Mall in 2023

Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in 

Continue Reading

November 10, 2022 | By Rupkatha B
Beyond Meat’s Q3 2022 results “disappointing”

Plant-based meat brand Beyond Meat’s financial results for the third quarter of 

Continue Reading

November 10, 2022 | By RetailME Bureau
Barakat unveils new biodegradable packaging

UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire 

Continue Reading

October 27, 2022 | By RetailME Bureau
Pure Harvest CEO Sky Kurtz

UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of 

Continue Reading

October 27, 2022 | By RetailME Bureau
Carrefour signed up as anchor tenant for Midtown Project

Carrefour, owned and operated by Majid Al Futtaim – Retail in the 

Continue Reading

October 27, 2022 | By RetailME Bureau
Grandiose Supermarket announces country-wide expansion plans

Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in 

Continue Reading

October 26, 2022 | By Rupkatha B
100 years of Valrhona

The Valrhona journey began 100 years ago with a cocoa bean. Since 

Continue Reading

October 24, 2022 | By Justina Eitzinger
On-demand grocery delivery in 15 mins

Deliveroo UAE has announced the expansion of its rapid grocery delivery service 

Continue Reading

October 24, 2022 | By RetailME Bureau
Mariam bint Mohammed Almheiri, Minister of Climate Change and Environment

The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE 

Continue Reading

October 17, 2022 | By RetailME Bureau

Abu Dhabi-based leading supermarket chain Lulu Group has appointed investment bankers Moelis 

Continue Reading

October 13, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine