Carrefour launches sail thru supermarket


December 5, 2018 | By RetailME Bureau

Majid Al Futtaim, which operates French grocer Carrefour in the region, have launched ‘Carrefour Bites and More by the Shore’ – a sail thru supermarket.

Operational six days a week from 10am to 6pm (subject to weather conditions), the custom-built Aqua Pod will serve customers on yachts, jet-skis and on three selected beaches in Dubai – including Kite Beach, Jumeirah Public Beach and Al Sufouh Beach.

With over 300 products on-board ranging from hot and cold snacks, ice cream, fresh food and beverages to selected non-food items like sunscreen and over-the-counter pharmaceuticals, each product has been carefully selected to match customer needs while at sea and on-shore.

Placing an order is simple. Jet skiers and passengers in small sailing crafts can sail up to the Aqua Pod and order at the window counter, pay and receive their packed items. Customers on larger sailing vessels in the area or on the selected beaches can dial-in to place an order or do the same via the ‘Aqua Pod’ app (Android and iOS compatible) and a skiff will deliver their order within a 45-minute target delivery time.

Commenting on the launch, Hani Weiss, CEO of Majid Al Futtaim Retail, says, “Carrefour Bites and More by the Shore is a world-first for Carrefour and our industry. More than ever, a successful business depends on continually reinventing itself to stay ahead of customer needs and expectations. Carrefour Bites and More by the Shore is an innovation underpinned by a clear business strategy based on ‘customers first’, and aligned with our vision to create great moments for everyone, every day.”

“With Dubai’s stunning coastline being enjoyed by millions of people each year, it is a natural next step to cater to our customers with relevant products in a locale where they are not currently being served. It’s exciting to know that we can reach our customers anywhere whether it be land or sea, and we can’t wait to delight them with this world-first service,” adds Miguel Povedano, COO and head of operational excellence of Carrefour UAE at Majid Al Futtaim Retail.

The Aqua Pod is a unique concept designed and created by Aquatic Architects Design Studio (AADS), in Dubai, and has been built and designed with an eco-friendly focus. It is powered by rechargeable batteries, which will allow it to cruise out to sea and back. Carrefour Bites and More by the Shore will also contribute to cleaner waters around Dubai via its ‘seabin’, which is attached to the exterior of the Aqua Pod and vacuums in any floating debris into its holding tank. The refuse is then safely disposed of once docked on shore. In addition, the Aqua Pod can convert grid water in its holding tank to potable water using a built-in purifier, eliminating the need for plastic bottles on board.

In keeping with Majid Al Futtaim’s wider commitment to sustainability and Net Positivity, Carrefour Bites and More by the Shore will only provide customers with biodegradable paper straws and bags and encourage customers to dispose any waste from their purchases in a responsible and environmentally friendly manner.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau




Download Images RetailME Magazine