Carrefour launches sail thru supermarket

Majid Al Futtaim, which operates French grocer Carrefour in the region, have launched ‘Carrefour Bites and More by the Shore’ – a sail thru supermarket.

Operational six days a week from 10am to 6pm (subject to weather conditions), the custom-built Aqua Pod will serve customers on yachts, jet-skis and on three selected beaches in Dubai – including Kite Beach, Jumeirah Public Beach and Al Sufouh Beach.

With over 300 products on-board ranging from hot and cold snacks, ice cream, fresh food and beverages to selected non-food items like sunscreen and over-the-counter pharmaceuticals, each product has been carefully selected to match customer needs while at sea and on-shore.

Placing an order is simple. Jet skiers and passengers in small sailing crafts can sail up to the Aqua Pod and order at the window counter, pay and receive their packed items. Customers on larger sailing vessels in the area or on the selected beaches can dial-in to place an order or do the same via the ‘Aqua Pod’ app (Android and iOS compatible) and a skiff will deliver their order within a 45-minute target delivery time.

Commenting on the launch, Hani Weiss, CEO of Majid Al Futtaim Retail, says, “Carrefour Bites and More by the Shore is a world-first for Carrefour and our industry. More than ever, a successful business depends on continually reinventing itself to stay ahead of customer needs and expectations. Carrefour Bites and More by the Shore is an innovation underpinned by a clear business strategy based on ‘customers first’, and aligned with our vision to create great moments for everyone, every day.”

“With Dubai’s stunning coastline being enjoyed by millions of people each year, it is a natural next step to cater to our customers with relevant products in a locale where they are not currently being served. It’s exciting to know that we can reach our customers anywhere whether it be land or sea, and we can’t wait to delight them with this world-first service,” adds Miguel Povedano, COO and head of operational excellence of Carrefour UAE at Majid Al Futtaim Retail.

The Aqua Pod is a unique concept designed and created by Aquatic Architects Design Studio (AADS), in Dubai, and has been built and designed with an eco-friendly focus. It is powered by rechargeable batteries, which will allow it to cruise out to sea and back. Carrefour Bites and More by the Shore will also contribute to cleaner waters around Dubai via its ‘seabin’, which is attached to the exterior of the Aqua Pod and vacuums in any floating debris into its holding tank. The refuse is then safely disposed of once docked on shore. In addition, the Aqua Pod can convert grid water in its holding tank to potable water using a built-in purifier, eliminating the need for plastic bottles on board.

In keeping with Majid Al Futtaim’s wider commitment to sustainability and Net Positivity, Carrefour Bites and More by the Shore will only provide customers with biodegradable paper straws and bags and encourage customers to dispose any waste from their purchases in a responsible and environmentally friendly manner.