Careem launches new retail venture in the UAE


December 4, 2017 | By RetailME Bureau

Ride hailing app in the region Careem have announced the launch of ‘Dukkan Careem’, which is currently available in the UAE, and will sell through its own website www.dukkancareem.com. The product line on Dukkan Careem is 100% local – created through locally sourced materials with culturally-inspired designs that are produced in cities that Careem operates in.

Dukkan Careem will officially launch with a winter collection at creative festival Sole DXB from December 7-9, with items readily available for purchase at the event.

“We are extremely proud to launch Dukkan Careem and are excited to bring the Careem brand, which people know and love, into tangible products and merchandise,” says Mudassir Sheikha, CEO and co-founder, Careem. “Dukkan Careem is an initiative that will work closely with and support local creators in the region – it’s a chance to really get to know our community and co-create.”

Dukkan Careem is led by Zhila Shariat, head of retail at Careem. An MBA graduate from Columbia Business School, Shariat has a background in product management and business processes, working with some of the leading tech companies from her time in the US. She moved to the Middle East in early 2016, when she wanted to be closer to home and do something meaningful for the region.

“Careem’s mission is to simplify and improve the lives of people in the region, and I am excited to be working on Dukkan Careem to help make this vision a reality,” observes Shariat. “We wanted something our customers, captains and colleagues could identify with and feel proud owning.”

With the tagline ‘Culturally-inspired designs by our region’s boldest creators’ – Dukkan’s new collection, which will be showcased at Sole DXB, will consist of t-shirts, sweatshirts, sweatpants and sweatshirt dresses. It will also introduce children’s t-shirts.

“We want to collaborate with photographers, designers and all types of creative artists in the region for future collections which will only keep getting bigger. We can’t wait for what lies ahead,” adds Shariat.

Already available on the website is the Summer ‘Yalla Collection’, which has apparel made from cotton and polycotton material sourced from Pakistan with the sewing, embroidery and screen-printing done in the UAE. It features men and women’s t-shirts, with both printed and embroidered designs.

Customers place an order on the website and select a delivery time that is convenient for them. The items are then delivered, as quickly as within the hour, by a Careem.

Dukkan Careem will also make appearances through pop-up shops at events and festivals and will soon be available in other markets Careem operates in.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /


Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau
Koita

Homegrown, organic and plant milk company, Koita has announced its expansion into 

Continue Reading

December 9, 2020 | By RetailME Bureau
Middle East's vegan revolution

Today’s on-demand streaming services are ripe with docu-series and explainer videos on 

Continue Reading

December 3, 2020 | By Shruthi Nair




Download Images RetailME Magazine