Emirati home-grown concept and candy haven, Candylicious, has opened two new stores in Dubai International Airport, Terminal 3 and At The Top Burj Khalifa.
Serving sweet moments for close to a decade now, the new stores feature a fresh brand identity and a design that bring to life a new Candylicious world using wall art, technology and theme park inspired experiences. Guided by the original essence of this well-loved brand, such as the iconic Candylicious tree and plane, the new experience is designed to activate the senses like never before.
At the heart of the modernised design lies a sweet new Candy City, featuring 3D design, inspired by many sweet moments of Dubai itself. Populated by a series of new Candylicious characters, the Candy City offers a delightful new destination sure to bring smiles to residents and visitors alike.
Adventurous wall art, commissioned from local Dubai resident artist Myneandyours, is modern, playful and bold. Featuring a continuation of the Candy City, it grows to become a Candy-inspired land. The characters are further brought to life through the use of digital technology with an interactive version where guests play a character from the city and catch candies from the tree through a motion sensor game, Candylicious Play. Introduction of new immersive experiences, expressive in-store content and a personalised gift bar takes the new stores to the next level of experience.
From a design perspective, the team at H2R Design brought modernity and freshness to the concept – making it an imaginative retail experience. Defined as Candylicious 2.0, the design celebrates contrasts of dynamism and childlike playfulness, excitement and charm. A key pillar of the design and new brand identity was that it should, whilst becoming a modern engaging experience, stay true to the original brand. This allowed the team to develop a charming blend of features within each unique area of the store.
Functional spaces have grown to become sculptural Candy City inspired installations, creating out of the ordinary excitement and visual elements inspired by youthful wonder. Playing with the brand’s vibrant colour palette and clean shapes to ornament the overall space, has led to the creation of a colourful, strong and elaborate interior space that lends itself to exploration and experimentation providing a fun, dynamic and playful retail experience.
The first two days of the 25th edition of Beautyworld Middle EastOctober 6, 2021 | By RetailME Bureau
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
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