Burj Khalifa, ADNOC, and ADGM turn yellow to mark Noon’s largest sale

November 24, 2020 | By RetailME Bureau

GCC-based noon.com, the homegrown digital marketplace, announced its biggest ever Yellow Friday Sale going live with a  coordinated light and air show across the Middle East, turning the region’s most iconic buildings and the skies of Riyadh bright yellow.

On the afternoon of the 23rd of November noon partnered with The Helicopter Company to turn Saudi Arabia’s capital city yellow, flying the message “Our deals reach the skies” across the skies of Riyadh.

The Yellow Friday show moved to the UAE where Abu Dhabi’s sky-scraping ADNOC headquarters and the world’s tallest building, the Burj Khalifa, lit up bright noon yellow at dusk. The noon light show will play on the Burj Khalifa every night of the sale, with the last show playing on 29th November. On the November 27th, ADGM, Abu Dhabi’s
International Financial Centre, will join the Burj Khalifa and ADNOC in turning yellow.

“Yellow Friday Sale was created for our customers and local businesses and is now the biggest of its kind in the Middle East. We are so proud of what we have accomplished in just three years and know that we could not have
achieved this without the love and support of our customers and retail partners. As a region, we are worthy of global-scale excellence and can achieve incredible things. I could not be prouder of our team or more excited about what is to come”, said Maya El Ayach, Growth and Digital Strategy at noon.

Noon’s biggest Yellow Friday Sale is now live, ending at midnight on 29th November. Customers can enjoy up to 70 percent off across all categories, price crashes, daily surprises, and must-buy bundles dropping over the course of the week. Noon will also give customers extra incentives at checkout including up to 15% off with Al Rajhi Bank in KSA and VISA in the UAE and Egypt.

First launched in 2018, noon’s Yellow Friday Sale is the flagship shopping event of the region’s leading digital marketplace. In 2019 noon’s Yellow Friday Sale surpassed all other Friday sales in the region.

Noon.com is a joint venture between the Kingdom of Saudi Arabia’s Public Investment Fund and Mohamed Alabbar founded with the mission of building an ecosystem of homegrown digital companies from the region,



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