Burberry Shenzhen store © Courtesy of Burberry
In view of the COVID-19 related restrictions, the Burberry Spring/Summer 2021 Fashion Show will virtually engage with viewers on Twitch, the Amazon-owned video live streaming service. The British luxury fashion house Burberry, in partnership with Twitch, plans to bring to its global community an immerse viewing experience of its Fashion Show set in the British outdoors.
The Burberry Fashion Show will use Twitch’s unique Squad Stream functionality, with the brand’s hosts live streaming the show together in one window. This will provide virtual guests with the ability to view multiple perspectives of the show at once and converse through Twitch’s chat function, creating a personal, inclusive experience.
Commenting on how the Burberry Fashion Show will virtually engage with viewers, chief marketing officer, Rod Manley, said, “Burberry has always been a brand of firsts and partnering with Twitch continues this legacy. Twitch unlocks an exciting new space where our Burberry community can be digitally transported to feel like they have a virtual seat at our live show. It is an interactive experience where guests can connect with both our brand and each other whilst personalising their viewing journey.”
Inspired by the fashion house’s longstanding desire to push the boundaries in digital innovation, the collaboration with Twitch is the next step in Burberry’s journey to continually engage with its community through curated content and experiences.
For all the latest retail news from the Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.
CEO’s Agenda: Unlocking the Treasure Chest of Retail Opportunities
Finding the treasure chest of opportunities needs years of journeying through the
January 19, 2024 | By RetailME Bureau
Culinary playbook: On a gastronomic adventure
How is the food service industry in the Kingdom of Saudi Arabia
January 18, 2024 | By RetailME Bureau#ConversionChronicles: Unveiling the magic behind e-commerce success
#CrackingTheClickonomics: Experiences and advice from brand leaders
/ 
One of UAE’s leading fresh food retailers, Spinneys has announced its intention
Launched in 2019 by Laura Manning, UAE-based homegrown brand BRW Society completes
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds
In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the
Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals
Majid Al Futtaim – Retail, which holds the exclusive franchise to operate
In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights
As digital transformation across the retail industry continues to accelerate, the expectations
Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers
BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38
Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour
/ 
Empowering women, transforming communities: The rise of female-led businesses in Times Square Center
In its central Dubai location, Times Square Center stands not just as
One of UAE’s leading fresh food retailers, Spinneys has announced its intention
Acting as a bridge between Brazil and GCC markets offering a compelling
Commonly cited statistics indicate that around 20% of new businesses fail during
An exciting collaboration between Emirates Outlet and Akinon promises to disrupt the
Louis Philippe, renowned for its premium merchandise spanning apparel, footwear and accessories,
As preparations for Ramadan commence, retailers across the Middle East dive in
American luxury fashion and lifestyle brand Alo Yoga opened its newest flagship
Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals
Majid Al Futtaim Lifestyle, a pioneering leader in lifestyle retail across the GCC,
Previous Article
