Brazilian brands adorning feet in the GCC


May 16, 2018 | By Rupkatha B

Brazilian footwear export was worth $1.09 billion in 2017, reaching more than 150 countries. The primary markets were the US, Argentina, France and Bolivia. Within the GCC, the UAE and Saudi Arabia are the most significant markets followed by Kuwait and Bahrain.

In 2017, Brazil exported 3.3 million pairs worth $29 million to the Middle East. The UAE is the most robust market for the Brazilian brands. The Emirates imported 1.5 million pairs worth $13.4 million, followed by Saudi Arabia accounting for 1.1 million pairs at $7.8 million, Kuwait and Bahrain stood at 0.5 and 0.2 million pairs at $5.7 and $2.1 million, respectively.

The UAE is the 16th leading market for Brazilian footwear exports. Constant expansion of import by the UAE ensures it is a strategic focus market for the Brazilian Footwear programme.

With an aim to further diversify Brazilian footwear brands globally, the Brazilian Footwear Industries Association – Abicalçados runs, among several others, the ‘Brazilian Footwear’ exports promotion programme. This programme, a partnership with the Brazilian Trade and Investments Promotion Agency (Apex-Brasil), aims to promote Brazilian footwear exports.

RetailME will attend the 2018 edition of SICC (Salão Internacional do Couro e do Calçado) that focuses on the spring/summer footwear collections in Gramado, Brazil from May 21-23. Ahead of the event, we spoke to Roberta Ramos, projects manager at Abicalçados about the popularity of Brazilian footwear brands in the GCC.

“While many of our brands have been present in the GCC for a long time, since 2015 we have started focusing on the UAE as a target market. We have been interacting with buyers, learning more about the best brands to promote. Our brands have built an understanding of the UAE and the GCC markets, and they receive an overwhelming welcome by the target audience,” Ramos shares.

Several GCC companies have visited Brazil since 2016 as part of the Brazilian Footwear programme. These include Al Safeer Group, Al Shamsi Holdings, Alshaya Group, KM Trading, Landmark Group’s Shoe Mart and Shoexpress, Apparel Group, Shoe Centre, Quality Group, Lulu Group and Andy Enterprises, to name a few. Some of these retailers have also started stocking Brazilian footwear brands.

Read the full article in the May edition of RetailME

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /


Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau
Koita

Homegrown, organic and plant milk company, Koita has announced its expansion into 

Continue Reading

December 9, 2020 | By RetailME Bureau
Middle East's vegan revolution

Today’s on-demand streaming services are ripe with docu-series and explainer videos on 

Continue Reading

December 3, 2020 | By Shruthi Nair




Download Images RetailME Magazine