Boucheron opens in The Dubai Mall

RetailME Bureau

French luxury jewellery and watch house Boucheron celebrated the grand opening of its first boutique at The Dubai Mall. Showcasing its unique Parisian-style design, the boutique is located in the new aisle, home to major luxury houses.

Spread across approximately 1,035 sqft, it is one of the largest Boucheron boutiques in the entire Middle East. The boutique is a tribute to Boucheron’s historical Hôtel Particulier on Place Vendôme (1893). The light marble façade, and the white and champagne coloured setting, refer to the exceptional luminosity of the Parisian address.

Emblematic timepieces are displayed alongside iconic jewellery creations, from the graphic Quatre collection, the Serpent Bohème collection to the Nature Triomphante pieces celebrating the savoir-faire of the Maison’s craftsmen. Two exclusive Serpent Bohême pieces in pink tourmaline will also be available at The Dubai Mall and a refined selection of High Jewellery pieces will also be offered to the country’s clientele.