Italian luxury fashion brand Bottega Veneta celebrates personalisation this season through a programme called “When Your Own Initials Are Enough.” The saying, coined in the 1970s, expressed the brand’s aversion to logos and embrace of discreetly luxurious products that can be recognised through singular sophisticated design.
The brand’s latest personalisation programme, which made its debut on the Spring/Summer 2018 runway, lets one’s own initials take centre stage. Among the new seasonal men’s styles available for personalisation are bags from the Stripe group totes and duffels in canvas, suede and ostrich patterned with bold sporty stripes that leave a dedicated blank space for one’s initials. New women’s bags shown which can be personalised include the Intrecciato Palio tote and BV73 tote and bag.
The new personalisation programme also features iconic intrecciato styles with which a client can create an individualised, timeless piece. For women, the selection includes the Veneta hobo, Olimpia shoulder bag and Cesta tote, along with wallets, zipped pouches and phone cases. Men can choose from backpacks, business bags, dossiers and travel essentials as well as a variety of wallets and other small leather goods. The seasonal colours and styles will shift with each new collection.
February onwards clients are able to partake in a range of personalisation services in Bottega Veneta boutiques, some of which will feature dedicated corners within the store. Embossing and stamping are both complimentary; the finished product will be available within 24 hours at select stores or within a few days. The graphic shadow letters used in stamping are available in three sizes and six colours.
Stitching, however, requires a longer turnaround period as it can only be executed by Bottega Veneta artisans. All Bottega Veneta boutiques will offer the service with the option of crocodile or carrara calf letters in seasonal colours.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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