boohoo launches first recycled fashion collection


June 18, 2019 | By RetailME Bureau

British online fashion retailer, boohoo has launched its first recycled fashion range called ‘For the Future’. Made using recycled polyester, the fabric is created from plastic that has been directed away from landfill and repurposed to produce new yarn. The aim of the collection is to raise awareness while not compromising on style.

The products in this launch collection are made using 95% recycled polyester and 5% elastin. The collection is made using environmentally friendly and non-toxic fabric dyes and ink, free of harmful chemicals. The collection has been produced in the UK, reducing carbon footprint. The origin of the product will be detailed on the garment label for the consumer to see. The swing tags are made from 100% recycled paper. The manufacturing process is chlorine free and the materials are acid free. The string is made of 100% jute that is biodegradable and recyclable

Featuring 34 fashion pieces, the summer range includes the season’s latest palm prints and a mix of both a bright bold colour palette and the classic monochrome wardrobe essentials. The pieces include the co-ordinated sets, going out dresses, bodysuits, flares and crop tops.

“We are consistently listening to our customers and have been working on developing a recycled offering for some time. boohoo acknowledges its responsibility to be a sustainable business and ‘For the Future’ fashion range is the next step in that journey,” said Carol Kane, founder, boohoo Group.

This is not just a one-off initiative, as boohoo plans to continually add new collections offering customers a wider range of sustainable fashion options.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau




Download Images RetailME Magazine