Dubai-based digital signage specialist Blue Rhine Technologies has partnered with Emirates National Oil Company (ENOC) on the first ‘smart’ gas station in Dubai Internet City that will greatly enhance customer experience.
In the UAE’s first-ever smart gas station, Blue Rhine worked closely with ENOC on the design, planning and implementation of an array of 36 LED screens around the station.
The screens are unique and are used to display a mix of information for drivers that include weather and traffic updates, as well as tailored advertising content to customers. From the moment visitors arrive to the moment they leave, the screens enhance the retail journey and provide an engaging experience round the clock and year.
“We’ve supplied all the LED screens within the gas station that includes the four LED screens each on eight of the forecourt columns by the dispensers,” says John Joseph, sales director at Blue Rhine Technologies.
“Additionally, ENOC requested a 4m2screen at the entrance to the ZOOM convenience store and inside there’s also a 50cm-high LED curved screen that runs around the whole length of the store. As per ENOC’s request, we also have installed a large LED screen in the Auto Pro waiting room area. This means that ENOC’s customers are always entertained or informed in the most technologically advanced means possible,” he adds.
The project has been the result of long and close cooperation between the two entities. Working intensively with ENOC’s project team in order to innovate and constantly update its customer offering, Blue Rhine tailored a digital signage solutions package to fit an environment that experiences large retail footfall and provides one of the most state-of-the-art customer experiences.
Joseph admits that this was the firm’s first petrol station project, which is a departure from its usual retail or mall-focused operations, but prides itself on providing tailored digital signage solutions, whatever the client sector.
According to a report by the United Nations, the fashion industry accountsFebruary 18, 2021 | By Shruthi Nair
The jewellery making industry has been under tremendous scrutiny over the yearsFebruary 11, 2021 | By Shruthi Nair
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
Who isn’t a sucker for discounts? Customers today are spoiled for choice
The various e-commerce and virtual retail stores that cater to different product
A private helicopter carrying the chairman and managing director of Lulu Group,
Tighter restrictions on hotels, restaurants, shopping malls and entertainment venues on account of
All hotels and restaurants have been directed to temporarily hold entertainment activities
The new Dubai Gold Souk is “very much on track”, according to
Gone are the days of traditional brick-and-mortar as well as purely e-commerce
The Dubai Gold & Jewellery Group’s ongoing jewellery campaign, held in association
Retail Abu Dhabi, the retail platform of the Department of Culture and
Gulf Marketing Group (GMG) is gearing up for a continued surge in
UAE-based Emaar Malls have announced the resignation of its CEO, Rajiv Suri
The Lumière Co, a new e-commerce platform, has launched to offer young