BIRKENSTOCK unveils a new look


February 3, 2020 | By RetailME Bureau

Footwear brand BIRKENSTOCK – part of Apparel Group in the region – re-opened the doors of its store at The Dubai Mall. Located on the ground floor of the mall in the aquarium aisle, the store is spread across 880 sqft, sporting a totally updated look and feel.

“The store will also be the first in the region to feature BIRKENSTOCK’s new retail concept, which reflects the brand’s traditionally close relationship with nature and its commitment to sustainability,” says Jens Hattab, regional managing director – Middle East, Africa and India for BIRKENSTOCK.

The materials used in the store include cork, leather and felt redefined with a modern take, giving it a premium look and feel. Customers can shop for their footwear seated at the leather couches, instead of queuing up at the cash till, thereby enhancing the shopping environment.

“We are extremely proud to re-open doors at The Dubai Mall – Aquarium aisle. The new location is at a prominent area within the mall and will boost the visibility,” adds Neeraj Tekchandani, group CFO, Apparel Group.

The BIRKENSTOCK store will feature its highly anticipated collaborations with niche and street style focused brands, such as Rick Owens and Random Identities who have crafted exclusive and unique styles – a fusion of designer-led textures and finishes combined with the iconic sandal foot bed. In addition to long-standing classics like the Arizona, Madrid and Gizeh, the SS20 collection brings the Kyoto range, a modernised sandal with a hook-and-loop fastening closure.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



The long weekend might be over but the Etisalat Beach Canteen 2021 

Continue Reading

December 5, 2021 | By RetailME Bureau

UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau




Download Images RetailME Magazine