BinSina Pharmacy, which is reportedly UAE’s first licensed pharmacy and fully owned by Dubai-based Al Khayyat Investments Group, plans to open 15 new outlets in the UAE. This announcement comes as BinSina seeks to cement its leadership position as a major player in the region offering a wide range of pharma, skincare, beauty, lifestyle, supplements and vitamins solutions.
BinSina is set to launch its new pharmacy outlets across Dubai, Abu Dhabi, Ras Al Khaimah and Sharjah with rollout in key locations offering customers an exceptional shopping experience, personalised advice and expertise. BinSina Pharmacy currently operates over 100 stores in prime malls, communities and high street locations across the UAE.
“BinSina Pharmacy is proud to announce its expansion to areas and communities that have for a long time yearned for its personalised services. The new upcoming outlets will not just be your ordinary pharmacies, they will be partners that can be trusted and relied upon offering health, beauty and lifestyle products to cater to varying customer needs,” says Saleema Shurrab, general manager, BinSina Pharmacy.
The new outlets come hot on the heels of the pharmacy’s 2017 expansion phase, which saw the company unveil 10 stores. The 2018 immediate expansion plans will see new BinSina Pharmacy outlets open in West Zone Mizhar, Rimal Rotana and Amwaj Rotana in JBR, Manazil Al Khor, Avenue Mall in Motor City and The Springs community in Dubai.
BinSina’s expansion plans will continue throughout 2018 to witness new outlets in United Square, New Al Khalidiya and Rawdat Alkhair in Abu Dhabi and Marina Gate, Cityland Mall, Ibn Battuta Mall and Zabeel in Dubai. Others will include Kalba Mall and City Centre Al Zahiya in Sharjah, and Grove Village in Ras Al Khaimah.
“In line with the UAE’s vision to offer world-class healthcare, we are also fully committed to offering convenience and excellence to consumers looking for quality health and beauty products,” adds Shurrab.
With the UAE unveiling plans to position itself as a pharmaceutical hub by 2021, BinSina’s expansion is seen as a boost to the industry whose market value for drugs, skincare, healthy lifestyle, beauty, supplements and vitamins is expected to reach AED13 billion by 2020 and further hit AED21 billion by 2025.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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