Bibi sets the bar high in children’s footwear

June 20, 2018 | By Rupkatha B

Brazilian children’s footwear brand Calçados Bibi excels in comfort, innovation and design. The 70-year old family business – being steered by the third generation family members – strongly believes in ‘letting kids be kids’.

Along with a strong product portfolio, what also makes Bibi very special is its core built around creating a people-friendly environment, building efficient processes, meaningful partnerships and caring for the planet.

Through the past seven decades, Bibi has been committed to bringing the best for children’s feet. The brand believes that it’s best for children to walk barefoot. To ensure extreme comfort, Bibi has designed in-soles that are as natural as the ground with special simulation features.

Bibi has two factories in Parobé and Cruz das Almas, manufacturing over 2.6 million pairs annually. The brand is present in over 70 countries across five continents following different models. “In Brazil alone, we have over 3,500 multi-brand points of sale besides online presence and a network of more than 100 franchised stores,” shares export manager, Magnus Oliveira.

Bibi is also been present in the Middle East – including the UAE, Saudi Arabia, Oman, Bahrain and Qatar – for over a decade in partnership with the Apparel Group, in addition to the latter’s online store 6th Street. “In collaboration with Apparel Group, Bibi is present at Shoe Gallery in Abu Dhabi. We are also present in Qatar at Shoe Studio. Going forward, we are looking to develop more partnerships in the Middle East,” says Oliveira.

Sustainability also plays a pivotal role in Bibi’s day-to-day operations. “We’ve adapted our industrial operations in order to not cause any harm to the environment, which is why recycling plays an important role in our facilities. All our industrial wastes are properly designated to companies that reprocess such materials,” he elaborates.

“By 2030, we would like to be a globally desired brand, ensuring our people are well taken care of while working towards creating a better world,” Oliveira concludes.

The full article will be published in our July-August edition.



Previous Article Next Article


Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Download Images RetailME Magazine