UAE’s home appliance distributor & retailer, Better Life – which is part of the retail conglomerate Easa Saleh Al Gurg Group – has introduced a range of products by Swiss brand, Solis.
Solis will be offering a variety of products including its ground-breaking range of professional series hairdryers, premium built BBQ grills, as well as, their super compact and easy to use vacuum sealers.
“Adding Solis to our portfolio furthers our mission to establish Better Life as a one-stop shop for all comprehensive kitchen and home solutions. We strive to diversify our product offering to consumers and are now delving into the personal care and small domestic appliance categories. Our collaboration with Solis is an exciting opportunity. The brand brings products with functionality, design, durability and innovation into the UAE retail market,” says Mark Nammour, general manager, Better Life.
“We see a lot of interest coming in from this part of the Middle East and have certainly identified a gap that we will aim to fill. We plan to deep-dive with our partners, Better Life, and will certainly be increasing our footprint in the UAE,” adds Thomas Nauer, CEO, Solis.
The Solis products will be sold at Better Life stores in Dubai and Abu Dhabi and e-commerce as well as select retailers and online platforms.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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