Benefit Cosmetics and Tiny House Café raise breast cancer awareness

September 30, 2020 | By RetailME Bureau

San Francisco-based make-up brand and part of LVMH, Benefit Cosmetics and Tiny House Café raise breast cancer awareness in Saudi Arabia.

On the occasion of PINK October this year, Benefit Cosmetics has partnered with Tiny House Café in Jeddah to support breast cancer awareness and raise funds on behalf of the Zahra Breast Cancer Association. As part of this collaboration partnership, Tiny House Café will offer a ‘PINK Menu’ throughout October. All the proceeds from items ordered off the limited-edition PINK Menu will be donated to the Zahra Breast Cancer Association.

As Benefit Cosmetics and Tiny House Café raise breast cancer awareness, Alireza Danai, EMEA regional director for Benefit Cosmetics, said, “Benefit KSA is excited and proud to be collaborating with Tiny House Café in Jeddah for PINK October. This partnership gives us an opportunity to raise awareness about a very important topic for women: breast cancer. Giving back to our local community is a core value at Benefit Cosmetics and we are happy to be supporting an association from Saudi Arabia. Zahra Breast Cancer Association brings much needed support to breast cancer patients and survivors in the Kingdom.”

In addition, Benefit Cosmetics has also released a short campaign video with the hopes of raising awareness among Saudi women and supporting patients and survivors featuring four inspirational Saudi women. They include Breast cancer survivor and fashion stylist Hanouf Talal; motivational speaker Sarah Khonkar; activist & author Hatoon Kadi; and social media influencer Sarah Maghrabi.


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