Beautyworld Middle East unveils show highlights for 2019

RetailME Bureau

Beautyworld Middle East 2019, one of the biggest trade shows focused on beauty and personal care, is set to welcome more than 1,750 exhibitors from 62 countries when doors open from April 15-17 at the Dubai International Convention and Exhibition Centre.

Spread across 60,000 sqm, there will be 25 country pavilions, six product groups and a packed programme of special features at the 24th edition of Beautyworld Middle East. The show, once again, promises to present an unrivalled platform of business networking and inspirational ideas for an expected audience of 35,000-plus trade buyers and beauty professionals.

Beautyworld Middle East organiser, Messe Frankfurt Middle East unveiled some anticipated show highlights. Headlining the act of new highlights in 2019 is Front Row, a three-day programme of live makeup, hair, and nail demonstrations delivered by the region’s premier beauty artists, influencers, and creative talents. Ready to Beauty is another new feature this year, a dedicated showcase of hand-picked brands from across the globe that answer the needs and wants of a multicultural Middle East and African audience.

Quintessence, an exclusive showcase of niche perfumes, will be back for the fourth time. Battle of the Barbers, a live three-day competition organised by the British Barbers’ Association (BBA) in partnership with Beautyworld Middle East, will also return for its fourth year. The Fragrance Station and Nail It! By OPI and Artistic – a nail art competition – are other retuning features.

In addition, like every year there will be rich and diverse product launches and innovations from established beauty names, challenger brands and niche players, all aiming to increase their share in the Middle East and Africa (MEA) beauty and personal care market. According to Euromonitor International, this market was worth $32.4 billion in 2018.

The exhibition space is already close to being fully booked, states show director, Elaine O’Connell, “Every passing year has been an evolutionary milestone for Beautyworld Middle East, and 2019 will be no different, with Front Row being a prime example of how we’re constantly looking to innovate and offer something new. Exhibitors are preparing their latest offerings that are shaping the future of not only the MEA beauty and personal care market, but far beyond. Beautyworld Middle East has been successful in creating an effective platform for international players to network, interact and engage with influential decision makers and buyers from across the world, which is one of the chief factors underpinning the show’s growth over the years.”

Beautyworld Middle East covers the six product groups of hair, nails and salon suppliers; cosmetics and skincare; personal care and hygiene; machinery, packaging, raw materials and contract manufacturing; fragrance compounds and finished fragrances; and natural and organic.