Home-grown brand Bateel has announced the opening of its newest location at Selfridges & Co in London. The opening marks Bateel’s second UK venue and another successful step in the brand’s expansion plan outside of the GCC region.
Housed in a prime position within Selfridges, Bateel gourmet offers visitors a truly authentic experience with its unique range of quality products. From extraordinary organic fresh or filled dates, chocolates and date-infused sweets to exquisite olive oil and unique date balsamic vinegar from Umbria, Italy, customers will be able to enjoy these carefully curated product ranges.
“We are pleased to announce another successful opening in one of the world’s most prestigious department stores in the heart of London. Bateel is known for producing the best dates in the world, having reinvented and elevated the product to a gourmet luxury offering. Bateel dates and an exclusive complementary range of gourmet products such as origin date chocolate, date honey will offer a new gourmet experience to food connoisseur in London. In addition, we are proud to celebrate this opening with the launch of a beautiful range of wrapped chocolates, exclusively found at Selfridges,” says Bateel CEO Dr Ata Atmar.
Bringing new meaning to the art of gift-giving, each package bearing the Bateel name echoes a long tradition of gift offering. The wide selection of luxurious and traditional packaging will offer a choice to suit all occasions. Each package awaits the selection of gourmet chocolates, dates or cookies, with customers expertly guided by Bateel’s knowledgeable and passionate team.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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