Bateel International sets up Bateel Bakery in the UAE


July 22, 2013 | By RetailME Bureau

Saudi Arabia-based Bateel International has launched a gourmet brand – Bateel Bakery –that coincided with the opening of the eighth Café Bateel outlet in Dubai located in Town Centre Jumeirah. With an objective to redefine the bakery sector in the UAE, Bateel Bakery offers healthy breads, artisanal cakes and viennoiseries.

“Baking is an art form and we strive to offer taste and simplicity with our breads and cakes. Our breads are made using finest ingredients and are naturally fermented. All breads and pastries are baked freshly on site several times during the day in a traditional handcrafted manner to ensure consistent fresh quality ensuring customer satisfaction,” explains Jean-Luc Vila, deputy general manager – corporate manufacturing & development.

Bringing to its customers true French style offerings, Bateel Bakery provides an exceptional rustic yet luxurious chic look combined with mouth-watering offerings that are unique and add to the existing Bateel Gourmet Boutique and Café Bateel concepts. “With ever increasing consumer demand for high quality and healthy products, we are sure they will appreciate the offerings at Bateel Bakery,” he adds.

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