AZADEA Group partners with multichannel retailer Missguided


March 15, 2018 | By RetailME Bureau

Middle East retailer AZADEA Group has announced the addition of UK-based fashion brand Missguided to its fashion & accessories portfolio. Multichannel retailer Missguided will deliver an adventurous fashion experience to empower millennial customers and equip them with style choices in store, online and through its mobile app.

The female fashion brand has enjoyed phenomenal success globally since its launch in the UK in 2009, building its power across digital platforms with a fast-moving fashion collection. With up to 500 brand new styles every week, Missguided’s collections are inspired by street style, catwalks, social media and popular culture. Globally known for empowering millennial women to feel confident, the region’s consumers will now be able to get the latest inspiring fashion trends in store, online and through its click & collect service.

Commenting on the partnership, AZADEA Group CEO, Said G Daher, says, “We are proud to be the chosen partner to establish Missguided’s presence across the Middle East. Delivering differentiated concepts has been a core mission of ours for the past 40 years, and our partners are essential for making this happen. With our shared values, millennial mindset and organisational excellence, we will create an exceptional lifestyle experience for our customers,”

Missguided will set foot in the Middle East with a mission to reinforce its multichannel retail offering by opening an extensive expansion plan to key regional markets such as the UAE, Saudi Arabia, Kuwait, Bahrain, Qatar, Jordan, Lebanon and Egypt ― marking a milestone achievement for the brand’s regional presence.

“We are thrilled to introduce Missguided to the Middle East with a forward-thinking and creative fast-fashion experience. Alongside our partner AZADEA, we will deliver a multi-touchpoint shopping journey with unique fashion concepts for every element of life,” adds Nitin Passi, CEO & founder of Missguided Limited.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau




Download Images RetailME Magazine