AZADEA Group to bring 11 brands to Reem Mall

RetailME Bureau

Middle East retailer AZADEA Group and Abu Dhabi’s Reem Mall have signed a partnership agreement that will see the former bring 11 of its franchised brands to the shopping mall, totalling an area coverage of over 45,200 sqft. Some of the popular franchise brands belonging to AZADEA Group, such as Virgin Megastore, Massimo Dutti, Bershka and Paul, will add further value to the mall’s retail offering.

“Our mission is to provide shoppers and visitors with a world-class retail experience and this significant new agreement with AZADEA Group brings us closer to achieving this ambition. AZADEA Group is a highly respected premier lifestyle retail company and they share our passion and commitment of the highest quality standards in customer care. We are very pleased to be enhancing Abu Dhabi’s retail landscape by working alongside them,” says Shane Eldstrom, CEO of Al Farwaniya Property Developments.

“Our partnership with Reem Mall embraces our mission to further extend our promise in the wider MENA region of continuously providing entertaining and exciting experiences to our customers and people through great retail space. Overall, we are certain that this will only bring forth great outcomes and further cement our presence in the UAE, especially in the city of Abu Dhabi. We look forward to working with Reem Mall on the launch of this great new project,” adds Marwan Moukarzel, deputy CEO, AZADEA Group.

Reem Mall, located on Abu Dhabi’s Reem Island, is set to offer 2 million sqft of leasable area comprising around 450 stores, 85 of which will be F&B, as well as a range of family-focused entertainment and edutainment anchors including Snow Park Abu Dhabi, a destination snow park attraction.

The $1.2 billion project is located in the Najmat District on Reem Island, the residential and commercial master development by Reem Developers. Reem Island is planned to have a population of 200,000 at completion.

Reem Mall is being developed by Al Farwaniya Property Developments, a partnership between Agility, Agility affiliate United Projects for Aviation Services Company (UPAC), and National Real Estate Company (NREC).