AWOK.com reveals online buying behaviour in the UAE


March 1, 2017 | By RetailME Bureau

E-commerce in the UAE has seen some very interesting trends in the past year, says online retailer AWOK.com. Male online shoppers, at 73%, were way ahead of their female counterpart, at 27%, when it came to ‘click and buy’.

The trend shows that online shopping is high in the age group of 25-34 year-olds who make up the biggest proportion at 50%. The mid age group between 35-and-44 also showed affinity towards online shopping and stood at 23%

AWOK.com, specifically, has seen significant response with returning customers now hitting 74%. Mobile technology plays a big role in supporting site accessibility, with a majority of customers accessing the site through their smartphones and other smart devices.

With smartphone penetration in the UAE being extremely high 78% of consumers access online shopping through their mobile phones while just 22% access it through their desktops. Android users are the most predominant, at 76%, while the optimum browsing choice is Google Chrome.

Consumers still believe in cash-on-delivery as compared to doing transactions online, AWOK.com shares. According to its figures, 70% of consumers believe in cash-on-delivery, while 30% engage in online transactions. Hence, AWOK.com does not see the cash-on-delivery method disappearing in favour of online payment as people are still wary of using credit cards.

“The confidence of some shoppers to use their credit card online is relatively low. However In today’s scenario, payment gateways are safer because they do check for fraudulent transactions,” points out Ulugbek Yuldashev, Founder and CEO of AWOK.com. Banks are doing their best to improve the convenience of online shoppers and increase their confidence in online payments, he believes.

Mobile phone is the top searched category followed by watches, jewellery, perfumes and home appliances & accessories, AWOK.com findings reveal.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau
Food Tech Valley partners with Tradeling to boost UAE’s food ecosystem

UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness 

Continue Reading

November 17, 2022 | By RetailME Bureau
Lulu Hypermarket to open in The Dubai Mall in 2023

Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in 

Continue Reading

November 10, 2022 | By Rupkatha B
Beyond Meat’s Q3 2022 results “disappointing”

Plant-based meat brand Beyond Meat’s financial results for the third quarter of 

Continue Reading

November 10, 2022 | By RetailME Bureau
Barakat unveils new biodegradable packaging

UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire 

Continue Reading

October 27, 2022 | By RetailME Bureau
Pure Harvest CEO Sky Kurtz

UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of 

Continue Reading

October 27, 2022 | By RetailME Bureau
Carrefour signed up as anchor tenant for Midtown Project

Carrefour, owned and operated by Majid Al Futtaim – Retail in the 

Continue Reading

October 27, 2022 | By RetailME Bureau
Grandiose Supermarket announces country-wide expansion plans

Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in 

Continue Reading

October 26, 2022 | By Rupkatha B
100 years of Valrhona

The Valrhona journey began 100 years ago with a cocoa bean. Since 

Continue Reading

October 24, 2022 | By Justina Eitzinger
On-demand grocery delivery in 15 mins

Deliveroo UAE has announced the expansion of its rapid grocery delivery service 

Continue Reading

October 24, 2022 | By RetailME Bureau
Mariam bint Mohammed Almheiri, Minister of Climate Change and Environment

The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE 

Continue Reading

October 17, 2022 | By RetailME Bureau

Abu Dhabi-based leading supermarket chain Lulu Group has appointed investment bankers Moelis 

Continue Reading

October 13, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine