AWOK.com reveals online buying behaviour in the UAE


March 1, 2017 | By RetailME Bureau

E-commerce in the UAE has seen some very interesting trends in the past year, says online retailer AWOK.com. Male online shoppers, at 73%, were way ahead of their female counterpart, at 27%, when it came to ‘click and buy’.

The trend shows that online shopping is high in the age group of 25-34 year-olds who make up the biggest proportion at 50%. The mid age group between 35-and-44 also showed affinity towards online shopping and stood at 23%

AWOK.com, specifically, has seen significant response with returning customers now hitting 74%. Mobile technology plays a big role in supporting site accessibility, with a majority of customers accessing the site through their smartphones and other smart devices.

With smartphone penetration in the UAE being extremely high 78% of consumers access online shopping through their mobile phones while just 22% access it through their desktops. Android users are the most predominant, at 76%, while the optimum browsing choice is Google Chrome.

Consumers still believe in cash-on-delivery as compared to doing transactions online, AWOK.com shares. According to its figures, 70% of consumers believe in cash-on-delivery, while 30% engage in online transactions. Hence, AWOK.com does not see the cash-on-delivery method disappearing in favour of online payment as people are still wary of using credit cards.

“The confidence of some shoppers to use their credit card online is relatively low. However In today’s scenario, payment gateways are safer because they do check for fraudulent transactions,” points out Ulugbek Yuldashev, Founder and CEO of AWOK.com. Banks are doing their best to improve the convenience of online shoppers and increase their confidence in online payments, he believes.

Mobile phone is the top searched category followed by watches, jewellery, perfumes and home appliances & accessories, AWOK.com findings reveal.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



“It sounds like this, Luh Pan Koh-ti-dyan and means ‘the daily bread’, 

Continue Reading

December 6, 2021 | By Zubina Ahmed

The long weekend might be over but the Etisalat Beach Canteen 2021 

Continue Reading

December 5, 2021 | By RetailME Bureau

UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau




Download Images RetailME Magazine