AWJ Investments announces rapid expansion in KSA


December 22, 2019 | By RetailME Bureau

A regional food and beverage (F&B) holding company, AWJ Investments is continuing its impressive expansion into the Saudi Arabia with five restaurants set to open during the first half of 2020. The expansion plans follow the successful launch of three of its brands – Operation: Falafel, Catch 22 and Awani – in Riyadh and Operation: Falafel also in Dammam and Dhahran.

The brands’ continued growth in Saudi Arabia comes after AWJ Investments’ success in Riyadh with openings in The Zone Mall with Catch22 and Awani and Operation: Falafel in Rubeen Plaza. Expanding the reach of Operation: Falafel concept, AWJ Investments is also working with local franchisees in the eastern province for their restaurants in Dammam and Dhahran.

Growing further, Catch22 will be the group’s first restaurant in Jeddah and is due to open in February 2020, followed by Operation: Falafel in early April and Awani later in 2020. Additionally, AWJ Investments will develop two more Operation: Falafel chain offerings at Ajdan Walk, Al Khobar and Alia Plaza, Riyadh in the second quarter of 2020.

“Since the inception of AWJ Investments, our goal has been to build a solid home-grown brand and then take it to new markets. In KSA, so far, we have seen a 25% like for like growth in 2019 versus 2018. In line with Saudi 2030 Vision to expand and diversify its economy, we are championing recreation lures with the expansion of Operation: Falafel, Catch 22, and Awani in the Kingdom,” says Manhal Naser, CEO of AWJ Investments.

“After having dipped our toe in the water with huge success in Riyadh, our knowledge on the local market means we are perfectly positioned to expand across other locations in the Kingdom as we are set to open 52 more units in the next five years – 13 in the eastern province and 15 in the western province through franchising and a further 24 units in Riyadh through AWJ,” he adds. “We look forward to sharing our diverse range of restaurants with even more communities and continuing to build spaces where people create new memories over great food.”

As AWJ Investments continues its expansion across the GCC, plans for global expansion are already underway.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau
Food Tech Valley partners with Tradeling to boost UAE’s food ecosystem

UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness 

Continue Reading

November 17, 2022 | By RetailME Bureau
Lulu Hypermarket to open in The Dubai Mall in 2023

Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in 

Continue Reading

November 10, 2022 | By Rupkatha B
Beyond Meat’s Q3 2022 results “disappointing”

Plant-based meat brand Beyond Meat’s financial results for the third quarter of 

Continue Reading

November 10, 2022 | By RetailME Bureau
Barakat unveils new biodegradable packaging

UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire 

Continue Reading

October 27, 2022 | By RetailME Bureau
Pure Harvest CEO Sky Kurtz

UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of 

Continue Reading

October 27, 2022 | By RetailME Bureau
Carrefour signed up as anchor tenant for Midtown Project

Carrefour, owned and operated by Majid Al Futtaim – Retail in the 

Continue Reading

October 27, 2022 | By RetailME Bureau
Grandiose Supermarket announces country-wide expansion plans

Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in 

Continue Reading

October 26, 2022 | By Rupkatha B
100 years of Valrhona

The Valrhona journey began 100 years ago with a cocoa bean. Since 

Continue Reading

October 24, 2022 | By Justina Eitzinger
On-demand grocery delivery in 15 mins

Deliveroo UAE has announced the expansion of its rapid grocery delivery service 

Continue Reading

October 24, 2022 | By RetailME Bureau
Mariam bint Mohammed Almheiri, Minister of Climate Change and Environment

The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE 

Continue Reading

October 17, 2022 | By RetailME Bureau

Abu Dhabi-based leading supermarket chain Lulu Group has appointed investment bankers Moelis 

Continue Reading

October 13, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine