British leather goods brand Aspinal of London have commenced further expansion plans in the Middle East with the launch of a permanent flagship store in The Dubai Mall. The store was officially inaugurated on July 19 in the presence of the brand CEO, Lisa Montague and Mark Tesseyman, CEO of franchise partner LIWA Trading Enterprises.
The new 1,200-sqft store will be the fifth store in the Middle East featuring two walls of floating shelves showcasing the brand’s trunk and hatbox collections, plus a “library” room at the back of the store which will contain a personalisation machine, circular cash desk with bar stools, elegant chandeliers and frieze mouldings.
Alongside Aspinal of London’s latest and classic ranges, the store will carry an exclusive range of ‘water snake’ Trunks and a selection of leather goods from the ‘Aerodrome’ collection in collaboration with international model, David Gandy, only at The Dubai Mall store.
This new opening marks the start of a renewed period of development for the brand in the Middle East, with a further five planned openings across the region between 2019 and 2021. The brand also currently operates three standalone stores, located at Avenues Mall Kuwait; Galleria Mall Abu Dhabi and Yas Mall in Abu Dhabi, in addition to a concession within the Robinsons department store in Dubai Festival City Mall.