Arab Fashion Week to take place virtually


June 24, 2020 | By RetailME Bureau

For the first time, the Arab Fashion Week will be hosted virtually, maintaining its traditional programme through added value innovation. The Arab Fashion Week endorsed by the Arab Fashion Council is all set to take place from June 24-26, 2020 in Dubai.

This season the public will be able to watch all the shows online and shop the runway collections directly through shop.arabfashionweek.com setting up a new trend in consumer behaviour to wear the collection at least six months before distributing it to retail. In addition, offline consumers will still be able to buy the collection off the shelves at a dedicated pop-up at the 1422 Concept Store in Citywalk, Dubai.

“It is another historical benchmark we have achieved and a clear breakthrough to the future of the fashion industry paving the way to revolutionise the traditional calendar by adapting a new digital experience that best fits the global financial and digital trends. We consider this move as a victorious step to shape the future of the fashion system into a more consumer conscious platform and sustainable culture,” says Jacob Abrian, founder & CEO, Arab Fashion Council.

The designers at this season’s Arab Fashion Week include Amato; AAVVA Fashion; Baravia; FAD; Fashion Farm Foundation representing FromClothingOf & YEUNG CHIN; Joweh; Mada’En; Nueve; Saad Collection; and Sophia Nubes.

Although the shows will be streamlined and available to the public, it will give designers the opportunity to showcase their talent directly to a higher number of industry professionals. In partnership with Le Showroom platform managed by Bureau Des Créateurs, the designers will benefit from the exposure to B2B buyers in a 360 Showroom, which hosts private access to over 2,700 retailers globally.

“Today, regardless of the challenges that COVID-19 has imposed on the global market, we have proven the Arab Fashion Week’s consistency and commitment to continue fostering the growth of the regional talent on an international level in line with our vision to build a creative Arab economy. With the introduction of the digital experience our focus is shifted towards the reputation and business of fashion by enhancing the designers’ exposure, strengthening their business relationship with the retail buyers through digital showrooms and establishing a direct relationship with the end customer through e-commerce,” adds Mohammed Aqra, chief strategy officer, Arab Fashion Council.

In addition to the fashion shows, presentations and panel discussions, the Arab Fashion Week has partnered with the Italian makeup brand, KIKO Milano as its official makeup partner. KIKO Milano will publish ‘The Makeup Trend Book FW20/21’, at the end of the fashion week, to highlight the latest trends of the season.

“We are thrilled to be named the official makeup partner of the Arab Fashion Week, the most important fashion event in the region which highlights our commitments to foster the growth of the regional talent and providing our expertise on the latest trends in the cosmetics industry,” concludes Jonathan Lantoine, general manager, KIKO Milano Middle East.

 

For all the latest retail news from the Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau




Download Images RetailME Magazine