Arab Fashion Week to take place virtually


June 24, 2020 | By RetailME Bureau

For the first time, the Arab Fashion Week will be hosted virtually, maintaining its traditional programme through added value innovation. The Arab Fashion Week endorsed by the Arab Fashion Council is all set to take place from June 24-26, 2020 in Dubai.

This season the public will be able to watch all the shows online and shop the runway collections directly through shop.arabfashionweek.com setting up a new trend in consumer behaviour to wear the collection at least six months before distributing it to retail. In addition, offline consumers will still be able to buy the collection off the shelves at a dedicated pop-up at the 1422 Concept Store in Citywalk, Dubai.

“It is another historical benchmark we have achieved and a clear breakthrough to the future of the fashion industry paving the way to revolutionise the traditional calendar by adapting a new digital experience that best fits the global financial and digital trends. We consider this move as a victorious step to shape the future of the fashion system into a more consumer conscious platform and sustainable culture,” says Jacob Abrian, founder & CEO, Arab Fashion Council.

The designers at this season’s Arab Fashion Week include Amato; AAVVA Fashion; Baravia; FAD; Fashion Farm Foundation representing FromClothingOf & YEUNG CHIN; Joweh; Mada’En; Nueve; Saad Collection; and Sophia Nubes.

Although the shows will be streamlined and available to the public, it will give designers the opportunity to showcase their talent directly to a higher number of industry professionals. In partnership with Le Showroom platform managed by Bureau Des Créateurs, the designers will benefit from the exposure to B2B buyers in a 360 Showroom, which hosts private access to over 2,700 retailers globally.

“Today, regardless of the challenges that COVID-19 has imposed on the global market, we have proven the Arab Fashion Week’s consistency and commitment to continue fostering the growth of the regional talent on an international level in line with our vision to build a creative Arab economy. With the introduction of the digital experience our focus is shifted towards the reputation and business of fashion by enhancing the designers’ exposure, strengthening their business relationship with the retail buyers through digital showrooms and establishing a direct relationship with the end customer through e-commerce,” adds Mohammed Aqra, chief strategy officer, Arab Fashion Council.

In addition to the fashion shows, presentations and panel discussions, the Arab Fashion Week has partnered with the Italian makeup brand, KIKO Milano as its official makeup partner. KIKO Milano will publish ‘The Makeup Trend Book FW20/21’, at the end of the fashion week, to highlight the latest trends of the season.

“We are thrilled to be named the official makeup partner of the Arab Fashion Week, the most important fashion event in the region which highlights our commitments to foster the growth of the regional talent and providing our expertise on the latest trends in the cosmetics industry,” concludes Jonathan Lantoine, general manager, KIKO Milano Middle East.

 

For all the latest retail news from the Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau
Food Tech Valley partners with Tradeling to boost UAE’s food ecosystem

UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness 

Continue Reading

November 17, 2022 | By RetailME Bureau
Lulu Hypermarket to open in The Dubai Mall in 2023

Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in 

Continue Reading

November 10, 2022 | By Rupkatha B
Beyond Meat’s Q3 2022 results “disappointing”

Plant-based meat brand Beyond Meat’s financial results for the third quarter of 

Continue Reading

November 10, 2022 | By RetailME Bureau
Barakat unveils new biodegradable packaging

UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire 

Continue Reading

October 27, 2022 | By RetailME Bureau
Pure Harvest CEO Sky Kurtz

UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of 

Continue Reading

October 27, 2022 | By RetailME Bureau
Carrefour signed up as anchor tenant for Midtown Project

Carrefour, owned and operated by Majid Al Futtaim – Retail in the 

Continue Reading

October 27, 2022 | By RetailME Bureau
Grandiose Supermarket announces country-wide expansion plans

Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in 

Continue Reading

October 26, 2022 | By Rupkatha B
100 years of Valrhona

The Valrhona journey began 100 years ago with a cocoa bean. Since 

Continue Reading

October 24, 2022 | By Justina Eitzinger
On-demand grocery delivery in 15 mins

Deliveroo UAE has announced the expansion of its rapid grocery delivery service 

Continue Reading

October 24, 2022 | By RetailME Bureau
Mariam bint Mohammed Almheiri, Minister of Climate Change and Environment

The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE 

Continue Reading

October 17, 2022 | By RetailME Bureau

Abu Dhabi-based leading supermarket chain Lulu Group has appointed investment bankers Moelis 

Continue Reading

October 13, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine