Apple and Salesforce form strategic partnership


September 26, 2018 | By RetailME Bureau

Apple and Salesforce have announced a strategic partnership to enable powerful new mobile apps for business. Working with Apple, Salesforce is redesigning its app to embrace the native mobile platform with exclusive new features on iOS.

The companies will also provide tools and resources for millions of Salesforce developers to build their own native apps with a new Salesforce Mobile SDK for iOS, as well as a new iOS App Development course on Trailhead, Salesforce’s free, web-based learning platform.

“We’re excited to work with Salesforce and that their industry-leading CRM will embrace native iOS and deliver exclusive new features on iPhone and iPad,” says Tim Cook, Apple’s CEO. “With the powerful combination of iPhone, iPad and iOS – the best hardware and software for business – together with native Salesforce apps and the new Salesforce SDK, we can deliver great customer experiences for businesses around the world.”

“With this partnership, we’re bringing together the world’s #1 CRM platform with iPhone and iPad, the world’s best devices for business,” adds Marc Benioff, chairman and co-CEO, Salesforce. “Together, Salesforce and Apple are defining a new era of mobile innovation with native apps on iOS, and empowering millions of people with access to Trailhead and the skills they need for the jobs of the future.”

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