Apparel Group recognised by DED as a consumer-friendly company


November 2, 2020 | By RetailME Bureau

Dubai-based Apparel Group’s nine brands win DED’s Consumer-Friendly Company recognition. These brands include Tommy Hilfiger, Beverly Hills Polo Club, Dune London, Charles & Keith, Aldo, Naturalizer, R&B, Skechers & Athlete’s Co.

Dubai Economy revealed the preliminary results of the evaluation of businesses for their consumer friendliness for the first time. The assessment was the first-of-its-kind consumer-friendly standards conducted in the region. Launched last year by the Commercial Compliance & Consumer Protection (CCCP) sector in Dubai Economy, it seeks to establish an integrated system for businesses to develop the customer experience and services provided by them.

The four evaluation criteria are grouped under two themes – sustainability and competitiveness. The sustainability theme includes the strategy and communication criteria, while competitiveness covers customer care and development. Overall, companies scored an average score of 75.8% during the evaluation, while sustainability alone scored an average of 79.77% and competitiveness, 72,55%. Businesses are evaluated periodically for consumer-friendliness will support them in evolving strategic plans and channels for communicating with consumers. The results of the first evaluation provide an opportunity for businesses to elevate their consumer-friendliness across both themes.

“It’s a great honour for Apparel Group to be recognised and celebrated by the Department of Economic Development (DED) as a ‘Consumer-Friendly’ Company. We are immensely proud that all our nine participating brands have excelled in the evaluation criteria standards,” says Nilesh Ved, chairman, Apparel Group.

“At Apparel Group, every day, we strive towards a higher level of customer satisfaction and exceptional customer experience. The intensive Consumer-Friendly Standards evaluation allowed us to self-assess our existing standards and provided us with the opportunity to deep-dive into our customer-relationship processes and continually improve them. Participating in this evaluation process also provided us with the opportunity to market our exemplary practices. It was a great internal benchmarking exercise, where different brands within the group got an opportunity to share best practices. We thank Dubai Economy for their hands-on approach and always guiding us through this process,” Ved adds.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE-based concept grocery retail chain, Grandiose has opened a new supermarket within 

Continue Reading

November 22, 2020 | By RetailME Bureau

US-based fast food chain, Nathan’s famous Inc. brings another New York classic, 

Continue Reading

November 12, 2020 | By RetailME Bureau

Dubai-based Union Coop, the leading Consumer Cooperative in the UAE, opened its 

Continue Reading

November 11, 2020 | By RetailME Bureau

UAE homegrown marketplace, Noon.com has announced its Yellow Friday sale from November 

Continue Reading

November 5, 2020 | By RetailME Bureau

UAE-based Al Maya Group officially launched an exclusive range of Woolworths products 

Continue Reading

October 30, 2020 | By RetailME Bureau

Abu Dhabi headquartered LuLu Group has opened its latest hypermarket at Khalifa 

Continue Reading

October 29, 2020 | By RetailME Bureau

elGrocer, the grocery delivery app with ties to some of the major 

Continue Reading

October 25, 2020 | By RetailME Bureau

Jones the Grocer set to open its doors at Dubai’s newly launched 

Continue Reading

October 18, 2020 | By RetailME Bureau

Saudi-based operators of hypermarkets and supermarkets BinDawood Holding Company has completed the 

Continue Reading

October 16, 2020 | By RetailME Bureau

The regional food and grocery delivery app Talabat has announced the expansion 

Continue Reading

October 15, 2020 | By RetailME Bureau

Walmart is hiring 10,000 new employees in Canada for positions in stores 

Continue Reading

October 14, 2020 | By RetailME Bureau

British quality grocery retailer Waitrose & Partners launched its first e-commerce platform 

Continue Reading

October 11, 2020 | By RetailME Bureau




Download Images RetailME Magazine