South Korean beauty and cosmetics conglomerate AmorePacific Group has announced plans to expand its beauty business into the Middle East by introducing cosmetics brand Etude House to the market in collaboration with Kuwait-based MH Alshaya.
The first Etude House store will open towards the second half of 2017, with plans to expand the business across the GCC. AmorePacific Corporation plans to use Dubai as its base in the Middle East. It has already established an overseas corporation, ‘AMOREPACIFIC ME FZ LLC’, in Dubai Design District (D3) to manage its business activities in the region. The company is 100% owned by AmorePacific Group.
“In the face of the dawning Eurasia era, AmorePacific seeks to move beyond Korea and create a route that connects China, South East Asia, India, the Middle East and Europe, with our unique ‘Asian Beauty’. The Middle East is in the middle of that route and it is a market with great potential as many people in the Middle East are turning their interests to Asian beauty products. We will make every effort to spread our ‘Asian Beauty’ culture to the customers in the Middle East by introducing innovative beauty products,” says Suh Kyungbae, CEO and chairman of AmorePacific Group.
“At Alshaya, we focus on offering our customers an unmatched choice of retail experiences with well-loved international brands. We are delighted to forge a partnership with AmorePacific Group to add Etude House to our portfolio of world-leading brands. We look forward to building a mutual success story with our new partners,” adds Mohammed Alshaya, executive chairman of MH Alshaya Co.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
Snapchat has been betting big on Augmented Reality’s (AR) retail future consideringJune 22, 2021 | By Jibran Chouguley
Union Coop, a consumer cooperative in the UAE, revealed that 78% of
Union Coop has opened its 23rd branch within the UAE in Jumeirah
Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and
UAE-based Al Maya Group announced that it will be boosting import of
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
GMG, a family-owned holding company, has confirmed its plans to expand its
The Ministry of Human Resources and Social Development in Saudi Arabia has
Extravagant, conceptual, great food and views are some of the ways that
UAE-based Moroccan beauty brand izil’s constant transformation and evolution to meet the
Abu Dhabi’s state investment company ADQ is in talks to invest about $500 million
The once powerful department stores that anchored malls and streets around the
Who isn’t a sucker for discounts? Customers today are spoiled for choice
The various e-commerce and virtual retail stores that cater to different product
A private helicopter carrying the chairman and managing director of Lulu Group,
Tighter restrictions on hotels, restaurants, shopping malls and entertainment venues on account of
All hotels and restaurants have been directed to temporarily hold entertainment activities
The new Dubai Gold Souk is “very much on track”, according to