Americana Group, one of MENA’s largest restaurant operators and food manufacturers has announced the renewal of its 25-year partnership with global F&B company PepsiCo. The renewal will see PepsiCo continuing its diverse and much-loved product offering to consumers across the region through Americana’s restaurant brands.
The partnership means that consumers will continue to have access to the entirety of PepsiCo’s beverage portfolio at the Americana restaurants including KFC, Hardee’s, Pizza Hut, TGI Fridays and Krispy Kreme amongst others, across the MENA and Kazakhstan. Armed with an in-depth understanding of consumers’ desires and harnessing decades of experience, PepsiCo and Americana will jointly capture the growth of this digital transformation by delivering innovative and elevated F&B experiences through dedicated menus, promotions and partnerships with delivery aggregators.
“Americana, a market leader in the restaurant industry, operates close to 2,000 outlets in 13 countries across the Middle East, Africa and Kazakhstan, capturing a wide array of customer segments across generations and delighting customers with memorable experiences. The partnership exemplifies our pledge to reinvent our offerings to deepen our customer connect and engagement, whilst remaining at the forefront of changing customer behaviours. Americana’s deep industry know-how and expertise in managing scale and complexity coupled with PepsiCo’s global reach, positions this partnership as a strategic pillar in continuing to touch customer’s hearts and winning their trust and loyalty through consistently delivering differentiated offerings,” said Americana group CEO, Kesri Kapur.
With more consumers turning to experiences over products, the partnership is another step in the journey to enhance F&B offerings, ultimately creating more unique tastes and flavours suited to the Middle East’s young and vibrant demographic. More importantly, in an era of aggressive technological revolution, digitally enabled stores complete with self-service kiosks, tablets, digital menu boards and futuristic technologies meet consumers’ desires for greater convenience and deeper interaction.
“The PepsiCo and Americana partnership is a great deal for both our companies and our consumers. Consumer habits, along with food and beverage preferences, are shifting rapidly across the Middle East. Consumers are increasingly turning to “always on” mobile and online solutions, and our partnership will leverage technology to provide personalised and interactive experiences to diners. Our renewed partnership with Americana will bring more smiles to our consumers with every sip and bite by delivering superior food and beverages experiences,” added Eugene Willemsen, CEO, PepsiCo Africa, Middle East and South Asia.
According to a report by the United Nations, the fashion industry accountsFebruary 18, 2021 | By Shruthi Nair
The jewellery making industry has been under tremendous scrutiny over the yearsFebruary 11, 2021 | By Shruthi Nair
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
Homegrown, organic and plant milk company, Koita has announced its expansion into
Dubai-based Thai street food and tea bar restaurant, Cafe Isan is launching
Sunset Hospitality Group is stepping into 2021 with optimism and a load
In a virtual webinar held to announce the launch of Noon Food,
Tighter restrictions on hotels, restaurants, shopping malls and entertainment venues on account of
Walid Hajj and Fahad Alhokair, have officially launched the region’s first hybrid,
Dubai announced the suspension of entertainment activities at restaurants and hotels last
All hotels and restaurants have been directed to temporarily hold entertainment activities
The new Dubai Gold Souk is “very much on track”, according to
Gone are the days of traditional brick-and-mortar as well as purely e-commerce
The Dubai Gold & Jewellery Group’s ongoing jewellery campaign, held in association
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi)