Following the launch of Amazon.ae on May 1, 2019, Amazon today (June 11, 2019) announced the launch of Amazon Prime in the UAE. Prime is Amazon’s premium membership programme enjoyed by more than 100 million paid members in 17 countries, offering an unparalleled combination of shopping and entertainment benefits tailored to each country.
Prime members in the UAE will receive free delivery on millions of local and international items, access to exclusive and award-winning Amazon Original series and other popular movies and TV shows with Prime Video, video game benefits with Twitch Prime, exclusive Prime member deals and more.
Customers can join Prime for AED16 per month, or alternatively they can save by joining for an AED140 annual payment. Further, until October 31, 2019, monthly customers can enjoy an introductory promotional price of AED12 per month. All customers can try Prime free of charge with a no obligation 30-day trial.
“We are excited to provide UAE customers fast, free delivery on products from Amazon UAE and free international delivery on products from Amazon US,” says Jamil Ghani, vice president, Prime and Marketing International, Amazon. “Prime is designed to make the lives of members better every day. It’s only Day 1 so we will continue to make the programme better through adding even more products and benefits to keep delighting customers in the UAE.”
Prime members will enjoy free next day delivery across the UAE with no minimum purchase on Amazon’s ever-growing range of hundreds of thousands of products. In addition, nearly 90% of the population will benefit from a 50% discount on same-day delivery in Dubai, Abu Dhabi, Sharjah, Al-Ain and Ajman. Domestic Prime-eligible products will come from 30 categories, including fashion, electronics, books, toys, consumables and beauty.
Prime members will also enjoy free delivery in six-nine business days for international orders over AED100 on five million Prime eligible products shipped from Amazon US.
“We are thrilled to bring Prime to the UAE just one month after the launch of Amazon.ae,” adds Ronaldo Mouchawar, vice president of Amazon MENA. “We are working hard every day to expand our product range, give customers even greater value, and continually improve the shopping experience here in the UAE. With the addition of Prime, customers can now enjoy the most convenient way to shop, access unlimited and award-winning entertainment and shop exclusive deals on Prime Day.”
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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