The Qatar Duty Free (QDF) announced the launch of the first-ever airport branch of the award-winning Qatari brand, Al Jazeera Perfumes, at Hamad International Airport (HIA). The new airport outlet brings travel shoppers a premium selection of perfumes blending traditional Middle Eastern aromas with distinctive Parisian scents.
Located in Concourse C adjacent to the iconic Lamp Bear, the boutique combines elements of Al Jazeera Perfumes’ Middle Eastern inspiration with a sleek contemporary twist. The royal gold-themed airport shop brings the brand’s high-street concept to the heart of HIA and will showcase a selection of best-selling fragrances. In addition, the store offers a special fragrance collection of the finest quality from Montale Paris, the French ambassadors of oud.
“It has been a privilege to work with the prestigious Qatari fragrance brand Al Jazeera Perfumes, as we bring this elegant fragrance brand to our home and hub, Hamad International Airport. We are proud to support and feature local brands amongst the wide array of luxury stores available at HIA. We constantly strive to enhance our offering and delight customers with an experience worth travelling for, and are confident that Al Jazeera Perfumes will be an instant success with all our passengers,” said Bruce Bowman, QDF’s senior vice president.
“We are very proud to partner with Qatar Duty Free to launch our very first Al Jazeera Perfumes airport exclusive shop at Hamad International Airport. As an award-winning brand, we specialise in providing our customers with the most exclusive collection of perfume oils in the Middle East. This airport exclusive will provide an excellent opportunity for us to increase our presence in partnership with an award-winning retailer at HIA,” added Ahmed Essa Al Hashemi, general manager, Al Jazeera Perfumes.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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