Saudi Arabia-based leisure and entertainment specialist, Al Hokair Group in partnership with Immotion Group plc is all set to launch a state-of-the-art technology based Virtual Reality (VR) Zone at its Sparky’s family entertainment centre in Mushrif Mall, Abu Dhabi.
Scheduled to open to the public on the first day of Eid Al Fitr, the comprehensive virtual reality (VR) gaming zone will offer the most realistic simulation experience, adding a whole new dimension to entertainment for gaming enthusiasts. After the UAE launch, Sparky’s VR Zone will be making its debut throughout Saudi Arabia.
Sparky’s VR Zone will offer a range of fully-immersive VR and gaming experiences, along with cinema pods, motion simulators and wrap-around sound. Chimpact is a new and exclusive edition in Sparky’s range of VR experiences.
In addition, Immotion’s portfolio of experiences will also be available, including Swimming with Humpbacks – a global first for the VR industry. The VR zone will add to Sparky’s already extensive options of entertainment for the whole family including, Bowling alleys, family ice rink, 4D cinema, kids, adult’s rides and arcade games.
“The partnership between Al Hokair Group & Immotion Group plc has been an immensely successful one, with us working together endlessly in developing & implementing the launch within two months; just in time for an Eid Al Fitr launch at Sparky’s in Mushrif Mall Abu Dhabi. This launch will be further followed by our other Sparky’s VR zone launches in Jeddah Andalus Mall, and many more projects are set to take shape across Saudi Arabia; all featuring our exclusive range of VR experiences,” says Mishal Al Hokair, deputy CEO & general manager – entertainment, Al Hokair Group.
CEO’s Agenda: Unlocking the Treasure Chest of Retail Opportunities
Finding the treasure chest of opportunities needs years of journeying through the
January 19, 2024 | By RetailME Bureau
Culinary playbook: On a gastronomic adventure
How is the food service industry in the Kingdom of Saudi Arabia
January 18, 2024 | By RetailME Bureau#ConversionChronicles: Unveiling the magic behind e-commerce success
#CrackingTheClickonomics: Experiences and advice from brand leaders
/ 
One of UAE’s leading fresh food retailers, Spinneys has announced its intention
Launched in 2019 by Laura Manning, UAE-based homegrown brand BRW Society completes
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds
In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the
Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals
Majid Al Futtaim – Retail, which holds the exclusive franchise to operate
In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights
As digital transformation across the retail industry continues to accelerate, the expectations
Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers
BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38
Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour
/ 
Empowering women, transforming communities: The rise of female-led businesses in Times Square Center
In its central Dubai location, Times Square Center stands not just as
One of UAE’s leading fresh food retailers, Spinneys has announced its intention
Acting as a bridge between Brazil and GCC markets offering a compelling
Commonly cited statistics indicate that around 20% of new businesses fail during
Louis Philippe, renowned for its premium merchandise spanning apparel, footwear and accessories,
Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals
It’s a decade of one of the UAE’s much-loved homegrown restaurants, Raju
Established in 2007 and part of the fashion vertical of Saudi Arabia
Previous Article
