Al Ahli Holding Group embarks on a digital transformation journey with SAP

Dubai-based retail conglomerate Al Ahli Holding Group went live today on a digital core to transform the experience of customers in 20 countries worldwide, as part of an innovative digital transformation partnership with SAP.

Al Ahli Holding Group counts 9,000 employees across 15 brands including the Dubai Outlet Mall, 117 Live for entertainment, manufacturers Al Ahli Aluminum and Al Ahli Plastic Industries, social media firm Audience, Gold’s Gym in the Middle East and publishing comics.

As part of its Digital Transformation, Al Ahli Holding Group has gone live on the SAP S/4HANA real-time business suite, implemented by partner DXC Technology. SAP S/4HANA provides Al Ahli Group with easy-to-understand business dashboards, which can improve automation, efficiency and agility.

“SAP solutions are designed in backing with partner DXC to provide Al Ahli Holding Group with leading business solutions such as improved sales forecasting and stock replenishment, effective customer service, to optimise supply chain, support daily operations and provide accurate analytics and reports that will support management when making important decisions,” says Mohammed Khammas, CEO, Al Ahli Holding Group.

“Including the Group Consolidation and Planning of Various Business Units and functions within Al Ahli Holding Group, these will also benefit from the new SAP system including finance, human resources, sales and distribution and stock management, creating a business environment that is properly governed, accurately monitored and thoroughly controlled,” he adds.

In the near future, Al Ahli Holding Group will closely examine the potential for integrating emerging cloud-based innovations such as the Internet of Things, artificial intelligence and machine learning, and blockchain to further transform the employee and customer experience.

“Al Ahli Holding Group needed full business visibility on complex processes – from connected malls and live mega-events, to supply chain on plastics and publishing,” shares George Riding, interim managing director, SAP UAE and Oman. “By undergoing digital transformation and co-innovating with SAP S/4HANA, Al Ahli Holding Group has real-time insights that are reducing complexity, optimising costs and enabling staff to focus on innovation. Al Ahli Holding Group is transforming their customer experience and supporting the UAE’s economic growth.”