For Miral – the creator of destinations in Abu Dhabi – 2018 marks an important year as Yas Island celebrates its 10th anniversary. And as it looks ahead to welcome the opening of $1-billion Warner Brothers World Abu Dhabi, the first Warner Bros. branded indoor theme park in the world, on July 25.
“The development of Yas Island is part of our efforts and long-term plans in driving sustainable tourism growth, in line with Abu Dhabi’s vision. As one of the leading companies driving the economic diversification of the Emirate, Miral is excited to deliver on the vision of Yas Island, making it globally recognised and the popular destination of tomorrow,” says Mohamed Abdalla Al Zaabi, CEO of Miral.
As Miral brings more attractions to Yas Island, it continues to invest in its existing assets. At present Yas Island is home to two world-class theme parks, Yas Waterworld and Ferrari World Abu Dhabi. This year, Miral will introduce a new unique 5D CineSplash attraction to Yas Waterworld. As for Ferrari World Abu Dhabi, Miral has invested around AED700 million over the past four years to increase the number of rides and attractions from 19 to 37 and still more to come.
“We are proud of our achievements so far, and we will continue to develop and evolve as a leading destination for family entertainment and leisure,” adds Al Zaabi.
The theme parks are complimented by additional attractions such as Yas Marina Circuit, one of the most technologically-advanced Formula 1 circuits in the world, as well as Yas Marina, a vibrant venue offering dining, fitness and leisure facilities in a stunning marine setting. Add to that Yas Mall, Yas Beach, Golf Links as well as seven well-known hotels.
Miral is also developing a 12 billion AED mixed-use project called Yas Bay located at the southern part of Yas Island spanning 14 million sqft. Yas Bay will comprise three distinct areas – Yas Bay, a vibrant waterfront destination and entertainment district, the Media Zone featuring the new campus for twofour54 and the Residences at Yas Bay.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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