Moving the high streets online


October 4, 2017 | By Rupkatha B

Buying a pair of stilettos from Aldo, loafers from TOMS or a running shoe from Skechers just became easier. It’s all available on one platform and can be delivered at your preferred location. 6th Street – Apparel Group’s e-commerce platform – have rendered shopping easier.

6th Street was launched last year during White Friday in November. The Group’s omnichannel journey started in the UAE followed by Saudi Arabia. Almost 50 brands – including Apparel-franchised and external – are available on 6th Street with new brands being added frequently. The plan is to touch the 80-mark within the next three months. The site offers almost 15,000 SKUs today, which will go up to 30,000 with the addition of new brands.

In an exclusive interview with Rupkatha Bhowmick, 6th Street CEO Dharmin Ved discusses Apparel Group’s omnichannel journey with the launch of 6th Street.

Read the full article in the October edition of RetailME

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