2XL’s Year of Tolerance art exhibition leads to surge in footfall and revenue

UAE-based 2XL Furniture & Home Décor recently concluded the Year of Tolerance Art Exhibition at its Jumeirah store, from September 11-14, which led to a spike in footfall during and after the art exhibition. There was a 20% rise in footfall alongside increase in store revenue compared to other weekends.

The four-day event brought together over 100 leading and emerging, local and international artists from diverse nationalities to pay tribute to the UAE’s spirit of peace and equality. Over 250 spectacular artworks were on display.

The show was inaugurated by Fernando Luís Lemos Igreja, Ambassador of Brazil; Vipul, Consul General of India; celebrated Emirati artist Abdul Qader Alrais; and Khalil Abdulwahid from Dubai Culture & Arts Authority.

“We are proud to host this unique exhibition in commemoration of the Year of Tolerance in the UAE. Our objective with this show at 2XL has been to celebrate and salute the emirates as a global capital for tolerance,” said Suood Al Sadi, general manager of 2XL Furniture & Home Décor

“The potential of art is enormous – be it in terms of interior design or bringing cultures and people together. Best of all, art ignites ideas and allows people to share their experiences even if they see the world in radically different ways,” added Amit Yadav, head of marketing, 2XL Furniture & Home Décor.

“In total more than 10,000 sqft of space was used for the art exhibition. The whole store was divided in two art galleries for display of art pieces. Apart from that we displayed sculpture, art pieces and coins all over the store,” Yadav elaborated.