Korean beauty brand innisfree is all set to launch in the UAE, in partnership with regional retail conglomerate Alshaya Group. innisfree’s flagship store in the Middle East will open at The Dubai Mall towards end of February.
innisfree is powered by the finest natural ingredients found on JEJU island, a pristine volcanic island located on the southern coast of the Korean Peninsula. The brand’s products are all eco-friendly and self-harvested, with an aim to preserve the balance of nature during the production process. The Dubai Mall store, located in Star Atrium – level one, will stock the full range of innisfree’s natural and affordable skincare, make-up and body collections.
“Having launched the brand across the world from Asia to Australia, to the US and Canada, we are delighted to be launching innisfree in the region. We look forward to having our first flagship store in the Middle East where people can come and experience our products first hand, and learn about the benefits of the products that are steeped in heritage from JEJU island and offer so many natural benefits,” says Paul Lee, general manager of innisfree, Middle East.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Why cinemas, wellness sanctuaries and cultural districts are becoming emotional infrastructure for
Riyadh’s beauty scene is about to welcome one of the world’s most
From bullion to boutiques, investment to immersion, Dubai Gold District marks a
Convenience in healthcare used to mean a pharmacy close to home. Today,
New space offers personalised experiences, live demos, and a deeper dive into
Gymshark, the UK-based fitness apparel brand, has made its highly anticipated retail
Aster Pharmacy, the retail arm of Aster DM Healthcare, has officially entered
NRF Vice President of Education Strategy Susan Reda forecasts 2025’s retail trends
One of the leading pharmacy chains in Australia, Chemist Warehouse has recently
UAE-based hair care startup Zaphira Nature is created to meet the needs
The Dubai Duty Free (DDF) has recorded sales of $1.94 billion up
Previous Article
