Canada-based value fashion label Joe Fresh, backed by Canadian grocery giant Loblaw Companies, has signed three separate deals which will extend its reach beyond North America.
Joe Fresh sources said it has partnered with Saudi Arabian conglomorate Fawaz A. Alhokair & Co, Dubai-based Retail Arabia International and South Korean retailer Origin & Co to open a total of 141 retail stores throughout the Middle East, North Africa, Asia and Europe.
“These first international agreements signify an important milestone for Joe Fresh as we build on the strong foundation we have established at home in Canada,” says Joe Mimran, creative director and founder of Joe Fresh.
Joe Fresh’s expansion comes a year and a half after an agreement to put the Joe Fresh brand in many JC Penney stores in the US. The label is available in more than 340 retail locations across Canada, and in six freestanding stores in New York.
The deals also mark a rare success story for a Canadian company in the competitive retail market here.
An influx of US retailers into Canada, including discounting giant Target, has created a competitive retail arena that has left some big companies struggling. Sears Canada announced January it was shedding about 624 jobs in its full-line stores, while Best Buy’s Canadian unit recently said it would lay off 950 full-time employees, or just over 5% of its workforce.
“International markets are an important avenue of growth for Joe Fresh, combined with our own retail stores, in-store shops and burgeoning Canada e-commerce business,” observes Mario Grauso, COO of Joe Fresh Apparel Canada.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
Spinneys, the leading premium fresh food retailer, has announced the opening of
Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever
/ 
Following the successful launch of its flagship store in City Centre Deira,
In what comes as a significant announcement, Middle East based eyewear majors
Abu Dhabi based retail company LIWA Trading Enterprises, a subsidiary of Al
Aligned with the principles of ‘slow fashion’ UAE-based homegrown brand Ryokō Bags
From designing collections to creating campaigns, from analysing user preferences and purchase
Primark, known for its affordable fashion, has experienced significant global expansion since
For off-price retailer Brands For Less (BFL) Group, change management acts as
Sun & Sand Sports recently re-opened their Mall of the Emirates store, extending their #FunToTheFinish concept
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
Styched, a trailblazer in the fashion and apparel industry, is revolutionizing the
One of a Kin, an innovative e-commerce store for sleepwear, is redefining
Sheetal Kapoor, the Managing Director of SHREE, transformed her life from a
Previous Article
